Advertising

Despite the lowest scoring game in Super Bowl history that didn’t produce a touchdown through three quarters, the commercials, as always, gave us something to get out of our seats about.

Retailer Web Services put its recently launching AdRocket technology to the test with a series of large-scale campaigns for Nationwide Marketing Group independent retail members.

Senior Vice President with Strategic Channel Development Bob Scaglione talks about OwnerIQ and its impact on digital advertising at CE Week 2016 in New York City.

In 1997, Bill Gates famously said “content is king.” Now, almost 20 years later, the digital…

First and third-party data have widely been the go-to information for a long time, but both have significant shortcomings. ownerIQ want

Google’s skills in tracking people, figuring out desires, and placing ads revolutionized the world of marketing. Now it is adding even more technology muscle to its ad business. On Tuesday, Google, announced a package of products aimed at helping companies more efficiently figure out what potential customers are interested in and how to sell things…

For its first-ever Super Bowl commercial, LG really outdid itself. The campaign was deemed one of the most successful of the Big Game.

Key & Peele's newest sketch is a commercial for Squarespace. The website builder and hosting service, whose ads you may have heard if you've listened to a podcast in the last year, is trying out a new advertising platform: the Super Bowl. Super Bowl commercials are usually big, expensive things that millions of people end up…

You used to call me on my cellphone...and then I couldn't trade it in for 24 months. T-Mobile nabbed Drake for a clever, mocking Super Bowl commercial about the complicated mobile plans offered by its rivals.

The Associated Press will test a mobile version of the preprint circulars that newspapers insert in their weekend sections, AP announced Friday.