Advertising

Consumers now have a network of social channels and aren’t afraid to share their best and worst experiences in real-time with the world. Benchmarking how each retail location is performing against the competition or other company locations is critical.

New company of industry professionals offers analysis, strategic planning and go-to-market solutions for new and established manufacturers, licensors, agencies, and licensees to help position their brands or products for success.

GoZone's WiFi advertising solution allows enterprise retailers, large public venues, and smart cities to unlock new revenue potential by displaying interactive advertising campaigns.

Despite the lowest scoring game in Super Bowl history that didn’t produce a touchdown through three quarters, the commercials, as always, gave us something to get out of our seats about.

Retailer Web Services put its recently launching AdRocket technology to the test with a series of large-scale campaigns for Nationwide Marketing Group independent retail members.

Senior Vice President with Strategic Channel Development Bob Scaglione talks about OwnerIQ and its impact on digital advertising at CE Week 2016 in New York City.

In 1997, Bill Gates famously said “content is king.” Now, almost 20 years later, the digital…

First and third-party data have widely been the go-to information for a long time, but both have significant shortcomings. ownerIQ want

Google’s skills in tracking people, figuring out desires, and placing ads revolutionized the world of marketing. Now it is adding even more technology muscle to its ad business. On Tuesday, Google, announced a package of products aimed at helping companies more efficiently figure out what potential customers are interested in and how to sell things…

For its first-ever Super Bowl commercial, LG really outdid itself. The campaign was deemed one of the most successful of the Big Game.