Advertising

A Roundup of Tech-Ads from Super Bowl LIII
February 4, 2019 at 3:04 pm

Despite the lowest scoring game in Super Bowl history that didn’t produce a touchdown through three quarters, the commercials, as always, gave us something to get out of our seats about.

CE Week TV 2016: OwnerIQ
July 20, 2016 at 12:31 pm

Senior Vice President with Strategic Channel Development Bob Scaglione talks about OwnerIQ and its impact on digital advertising at CE Week 2016 in New York City.

Is ownerIQ the New King of Data?
June 28, 2016 at 12:56 pm

First and third-party data have widely been the go-to information for a long time, but both have significant shortcomings. ownerIQ want

Google Introduces Products That Will Sharpen Its Ad Focus
March 15, 2016 at 9:03 am

Google’s skills in tracking people, figuring out desires, and placing ads revolutionized the world of marketing. Now it is adding even more technology muscle to its ad business. On Tuesday, Google, announced a package of products aimed at helping companies more efficiently figure out what potential customers are interested in and how to sell things…

Key & Peele play goofy sportscasters in Squarespace's Super Bowl commercial
February 3, 2016 at 12:11 pm

Key & Peele's newest sketch is a commercial for Squarespace. The website builder and hosting service, whose ads you may have heard if you've listened to a podcast in the last year, is trying out a new advertising platform: the Super Bowl. Super Bowl commercials are usually big, expensive things that millions of people end up…