Business Strategy

Sears' New Logo is Strikingly Similar to Airbnb's
May 13, 2019 at 12:00 pm

In an effort to bounce back from its recent bankruptcy filing and store closures, Sears unveiled a new tag line and logo. But many customers can't help but notice the fact that the logo is nearly identical to the one that belongs to Airbnb.

Global Esports Audience Expected to Skyrocket by 2023
May 2, 2019 at 11:05 am

Recent research estimates that the global esports audience is going to reach more than 600 million consumers by 2023, which represents a massive opportunity for consumer electronics retailers.

Gift Cards as Tiny Revenue Powerhouses
April 29, 2019 at 12:52 pm

When well-utilized, gift cards can provide consumer electronics retailers with a leg up—driving reach, customer acquisition, loyalty, footfall and increased basket. Tap into best practices to compete with today’s savvy marketers.