Nearly one-eighth of online users bought something - usually entertainment content or game tokens of some sort - from a virtual vendor, spending an average of $30 and auguring even greater sales as the universe of customers grows. Frank N. Magid Associates, the research firm, and PlaySpan, an online games monetization promoter, unveiled a new study last week that suggests a ravenous appetite not only for e-commerce, but for buying virtual products, including mobile "apps."
Welcome to a new weekly report on digital finance, tech policy and commentary. Drawing on 30+ years of experience covering Washington and Wall Street, Gary Arlen returns to the Dealerscope family with insights to help you navigate the "digital" and "capital" aspects of the business during these days when the policy implications have broader impact and the people making these decisions are often new faces to the industry.
Look for a lot more experimentation and frustration as Hollywood and video equipment manufacturers tinker with new ways to handle Web-delivered digital content directly to the living room. Despite a few recent deals - such as this month's Best Buy/TiVo alliance and the Blockbuster/Samsung collaboration - the role of retailers in this new home video assault is still very murky.
Two subcommittees of the House Commerce Committee will run an unusual joint session, probably as soon as next week, to investigate the technology and uses of “behavioral targeting,” a controversial system that electronic marketers are exploring to reach specific online customers.The Subcommittee on Communications, Technology, and the Internet, chaired by Rep. Rick Boucher (D-VA), and the Subcommittee on Commerce, Trade, and Consumer Protection, chaired by Rep. Bobby Rush (D-IL), are expected to announce that their session will be held next Thursday, June 18.
It is now an overwhelmingly common practice for shoppers to research products online before buying them in a store. How common? The National Retail Federation reports that more than 90 percent of consumers research a product online prior to making a purchase in a store. Moreover, 92.5 percent of adults said they regularly or occasionally research products online before buying them in a store, according to BIGresearch.