A Pre-IFA Look at Insights & Trends From gfu
September 2, 2020 at 2:54 pm

A day before the official start of IFA 2020 Special Edition a representative study by gfu Consumer & Home Electronics GmbH presented at the gfu Insights & Trends event in Berlin shows significant changes in terms of shopping behavior, work and education, leisure time and digitalization due to the corona pandemic.

IFA 2020 Special Edition: GfK & IFA Step Into New Global Partnership
September 2, 2020 at 9:58 am

IFA, the leading global trade show for Home and Consumer Electronic and GfK, a global leader in data and analytics for the consumer products industry, have joined forces to strengthen their global partnership to support the industry by separating the right signals from all that noise.

Fitbit’s Latest at IFA 2020 Special Edition
September 1, 2020 at 1:10 pm

The American company Fitbit just announced its new product lineup which will first be presented at IFA 2020 Special Edition in Berlin. Operating in the field of health trackers and smartwatches, Fitbit's launch involves both innovations in the hardware sector and new types of software solutions.