Marketing

Connecting The Pieces
May 1, 2007

The way John Boosalis sees it, the mobile electronics installation market has come full circle. During the ’80s, consumers looking for quality audio systems usually drove to their local dealer in search of the best products and quality installation. Then the big-box and online retailers sprouted up, luring customers with discount pricing generated by volume buying. But today, as vehicles become more difficult to work on due to their tightly sealed interior moldings and sophisticated computer systems, customers are once again turning to their local specialists to put together the pieces that the big-box boys just can’t tackle. “There’s a temperature change,”

People On the Move at B&W, DSI, Premiere, Russound, DBL, SIM2
April 20, 2007

Russound, a Newmarket, N.H., developer of multi-room audio solutions, promoted veteran Diane O’Neill to director of finance and accounting, and hired Teresa Steenbeke as tradeshow manager. O’Neill, who served as Russound’s controller, reports to Linda Mariotti, Russound CFO, and company president, Maureen Baldwin. Steenbeke joins Russound after stints as travel and accommodations manager for the Telluride and Tribeca Film Festivals. Steenbeke, whose predecessor, Maria Linvill, was transferred to the position of customer support and education department coordinator, coordinates all tradeshow activities for the company, including travel and accommodations, logistics and transport, communication with show sponsors, promotional opportunities, and related efforts. B&W Appoints H&M

Stampede Adds New Lines in Latest Catalog
March 16, 2007

Stampede, a Buffalo, N.Y.-based distributor of presentation and home theater technology and products has added 11 new lines to its annual product catalog, released yesterday. The new lines come from such manufacturers as Pioneer, Breathe Audio, Hi-Fi Works, Soundcraft, JBL, AKG, DVDO, Calibre UK, Denon, Monster Power and Key Digital. The 156-page catalog also features many of the value-added services Stampede offers its dealers. The distributor also enables its dealers to use the catalog as their own custom marketing tool. Dealers can buy unbranded copies of the catalog and place a sticker with their contact information on the books before distributing them to

Contacts: Gary and Kim Snare, Co-owners of Park Furniture & Appliance, Huntingdon, Pa.
March 8, 2007

What do you do when your long-time employer suddenly announces he’s shutting down the business? It happened to Gary Snare, a manager at Park Furniture & Appliance in Huntingdon, Pa, five years back, forcing him and his wife, Kim, to make some major life decisions. “We figured, we either had to buy the business or be unemployed,” remembers Gary. “We decided to buy.” The Snares have turned that do-or-die moment into a solid business investment, not only purchasing Park’s in 2002, but growing the retail operation so much that they opened a second branch (10,000 square feet in a strip mall in

Tale Of Two Retailers
March 1, 2007

During the first Consumer Electronics Supply Chain Academy at CES 2007 (see pg. 100 for more on the conference), all segments of the consumer electronics industry supply chain—including retailers, manufacturers, distributors, TPLs, service providers and solution providers—addressed the growing challenges to increase revenues and gross margins while taking costs out of the total CE supply chain. This article is the first in a series that will highlight the objectives, strategies and tactics introduced in a true spirit of collaboration by the leaders in the industry at the CECSA conference. The first deals with the initiatives of two premier retailers: Best Buy and Circuit City. Executives

Otto Strikes At the CE Accessories Market
February 26, 2007

Otto Engineering, a company known for making military grade equipment, will take that attention to detail to the consumer electronics market today, as it launches an audio and gaming accessories line. “We have two lead products we feel are unique and we don’t feel there’s competition,” says John Rehayem, director of sales for Otto. He’s talking about the Bluetooth Cellular Car Kit and MP3 Headset Player. The first is a dual Bluetooth wireless headset/speaker for the car, office or on the go. The other is a self-contained MP3 player and wireless headset that contains 512 MB of storage space. Otto plans to add more storage space

SHOPTALK
February 14, 2007

“Dealers think TV is out of their budget, but many cable companies sell ad time for anywhere from $3 to $50 for a thirty-second spot. I bought a Notre Dame game for $20 on Thanksgiving weekend! Plus, remember, most cable companies will give you a lot of free runs too. I believe it’s as easy to run a spot on cable now as it is to run a newspaper ad.” -Stephen Bryant, President, The Bryant Group, Inc. (a media content partner for the Nationwide Marketing Group) based in Atlanta, Ga

Pleased To Meet You
February 1, 2007

I just wanted to take the opportunity to introduce myself as the new editor-in-chief of Dealerscope. I look forward to seeing and meeting you all as soon as possible. Before I do anything else, though, here is my contact info: (631) 427-0604 (office), (516) 477-2665 (mobile) and joheir@napco.com. Contact me as often as you like to share any ideas that will help us in providing you with the best possible information, tools and news coverage to help your business thrive. While the job of a reporter and editor might seem quite different from that of a retailer, manufacturer, distributor or buying group, our goals are

REINVENTING THE DEAL
February 1, 2007

On Saturday morning, a day before the fatal winds and rains of Hurricane Katrina were designated a Category 5, David Guidry was holding his regular weekly meeting with the staff at Lakeside Camera and Imaging, his photo specialty business in Jefferson Parish, a suburb of New Orleans. He told his salespeople he planned to ride this storm out. It seemed a plausible idea at the time. After all, the store had roll-down steel shutters installed long before to protect the place from the rowdy patrons of a nightclub just around the corner, and the place had withstood many seasons of hurricane threats and storms

You Are the Expert
January 1, 2007

Eleven years ago Lisa Myers, a university teacher with a Ph.D in English, opened her store, hoping to carve a niche with the many local moms and young women in her neighborhood—a semi residential street, parallel to the main shopping drag in Philadelphia’s Center City. She made her decision to quit teaching and start retailing, and she imagined her days would be spent selecting product, pricing goods, and standing at the counter ringing up sales to customers who would just come in the door. But Lisa’s store soon faced stiff competition. When she first opened, she had a niche, but soon there were multiple