A Samsung Technology Showcase Open House at California retailer Video and Audio Center spotlighted the company's various TV technologies and led to the first-ever sale of the 146-inch Wall Professional MicroLED TV system.
HiDEF Lifestyle's late-September in-store event showcased a mix of product launches, brand experiences and giveaways for its clientele so they could fully experience the best examples of high-profile brands
The Southern California retailer hosted a marquee event at its Westfield Century City location last week to showcase Samsung’s 8K QLED TV series, drawing celebrities and tech aficionado clients who learned firsthand about the new technology
At HTSA's Spring Conference, the direction was once again set squarely toward education, with the group reinforcing its commitment to the lighting category and bringing a new focus to the fore: the art and psychology of selling
Dealers and integrators reflect on how their associations with distributors and buying groups have helped them to forward their professional agendas – and say what more they believe is needed.
Event marketing designed to create 8K evangelists
A progressive storefront-retailing gambit that brings cutting-edge technologies front and center