Research

Consumerscope 2004 in Review
March 1, 2005

Looking back at the 2004 CE experience, a couple of key themes emerge. It was a year marked both by healthy growth and increasing competition for manufacturers and dealers. It was a year proving the viability of the transition to digital and a year of growing consumer libraries of digital content needing management and craving distribution. Thus it was the year of the iPod and related products as the answer to the desire for portability. The iPod also showed us all the importance of design to the customer hungry for an enhanced user experience along with the rapid growth of flat panel. But

Tapping the Teen Tech Buyer
February 1, 2005

You'd be hard pressed to find a demographic group that is not at least a casual user of CE products. But despite consumer electronics popularity with all types, resellers of CE products still need to understand how their customers are different, and how these differences can affect sales and marketing strategies. In this month's column, we focus on one of the more important CE consumer groups today—the American teenager. In many respects, teens can be called technology trendsetters. They seek out innovation; and more so than other groups, teens are more willing to adopt new technologies. The level to which teens integrate technology

Super Bowl Boosts TV Sales
January 28, 2005

As Americans prepare for Super Bowl XXXIX, consumer electronics retailers are ringing up huge sales for digital television (DTV) products. According to figures released by the Consumer Electronics Association (CEA), December 2004 factory-to-dealer sales of DTV products hit 927,000 units, marking a 45 percent increase over December 2003. Total DTV sales for 2004 reached 7.2 million units, an increase of 75 percent compared to year-end 2003. "With November 2004 holiday sales of 844,000 units, the 10 percent increase in December sales demonstrates that retailers know that an upgrade to a high-definition television (HDTV) is a priority to consumers before this year's Super Bowl,"

Selling to Women
January 1, 2005

There's been a lot of talk lately about the female demographic. The CE business may have been considered a man's world in the past, but as this archaic notion is challenged, retailers and manufacturers are waking up to this brand of consumer. Some retailers are already well-attuned to the idea, creating showrooms and environments that appeal to women (and plenty of men, too). But there are other changes to make in the retail environment that will help dealers appeal to what women want, or don't want. This month, Dealerscope spoke with Jen Drechsler, co-director of brand consulting for Just Ask A Woman, a

The World Gone Flat
January 1, 2005

Flat panel TVs—call them the silver bells of the 2005 holiday season. You are bound to hear the buzz of this phenomenon—manufacturers are investing big money in production capacity; retailers are aglow with robust sales and many consumers had hoped to find a nice new display waiting for them under the tree this past holiday. But, just how big is this flat phenom? For a look, turn to research from the Consumer Electronics Association. As the leader of the flat-pack, it seems only fair to start with LCD. CEA's original 2004 forecast estimated 1.3 million LCD TVs would make their way from worldwide