Cyber Monday 2019 generated several billion more in revenue than Black Friday and Amazon Prime Day 2018. Adobe Analytics reported significantly more people completing transactions with a mobile device and an increase in BOPIS (buy online, pick-up in store) options than previous years.
CTA research on holiday spending for this year shows that 186 million U.S. adults (74 percent) plan to purchase a tech product as a gift this year, with streaming service subscriptions and video games emerging as popular tech gifts.
Toys 'R' Us is an actual website again where shoppers can browse a wide selection of toys, read reviews and blogs, watch videos, and more. But when they want to make a purchase, they'll have to do so at Target.com.
ToysRUs.com is back up and running but now, when shoppers go to make a purchase, they are automatically redirected to Target.com.
Despite economic uncertainty, the NRF predicts holiday sales will see an increase of up to 4.2 percent over 2018. Chief Economist, Jack Kleinhenz points to job growth and higher wages as two contributing factors to the group's positive outlook.
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Through the Target Circle rewards program, shoppers can earn 1 percent back on Target purchases, a 5 percent birthday discount, early access to deal days, personalized coupons, and the ability to nominate nonprofits for Target to donate toward.