Apple takes Swatch to court over 'Tick Different' ads
April 12, 2017 at 10:49 am

Apple has filed a complaint against Swatch in a Swiss court over the use of the phrase Tick Different in a marketing campaign. Swatch is using the slogan to market a wristwatch containing a contactless payment chip. Apple says the phrase unfairly references its Think Different campaign, which ran in the 1990s. According to Swiss…

Fitbit's GPS smartwatch reportedly won't launch until the fall
April 11, 2017 at 11:07 am

Fitbit’s upcoming smartwatch won’t launch until the fall, according to a new report in Yahoo Finance. The company’s first official smartwatch, as well as an upcoming pair of Bluetooth headphones, have been plagued by production issues, including problems with the watch’s GPS antennae and challenges around waterproofing the device, the report says. Fitbit did not…

Smart vs. Traditional Watches: Coexistence or Competition?
March 30, 2017 at 11:28 am

The traditional watch market faces two forms of competition from the CE space. First, the ubiquity of smartphones decreases the need for a separate timepiece. Second, the smart watch category challenges the traditional watch segment directly. Shipments of Swiss-made watches fell by over 14% from July 2015 to July 2016, and traditional watch sales declined…

Tag Heuer’s latest smartwatch is modular, still very expensive
March 14, 2017 at 10:23 am

Swiss watch manufacturer Tag Heuer is following up its uber-expensive $1,500 smartwatch with an even more expensive wearable. Today, the company announced the Tag Heuer Connected Modular 45, an Android Wear smartwatch that comes in a range of materials and with a plethora of interchangeable parts that let customers to make it their own, all for $1,650 (€1,600). The most…

MWC Roundup: What We’ve Heard so Far
February 27, 2017 at 4:11 pm

We've heard all about the new 5G initiatives and the relaunch of the Nokia 3310. So what else has come out of MWC 2017 so far?

Fitbit Could Be Making a Bigger Smartwatch Play than We All Think
January 12, 2017 at 3:25 pm

Barely a day after the official close of CES 2017, news broke about Fitbit that probably would’ve stolen the show out in Las Vegas. According to a post on smartwatch maker Vector’s website, the company has been acquired by Fitbit for an undisclosed amount. The move comes a little more than a month after the…

Apple Needs to Redeem Itself in 2017
December 16, 2016 at 12:27 pm

Lets be honest, Apple had a rough 2016 with their iPhone 7 headphone jack crisis, the Airpods delay, and more. Heres to a happier and h