AudioQuest

Interior Motives
July 1, 2002

The secret behind Sounds Like Music's hybrid business model—a store for the 21st century By Natalie Hope McDonald Dave Wiggs knows there's a friendly war brewing between home theater installers and major out-of-the-box retailers. But you wouldn't know it to judge this president's newest store. Sounds Like Music, the Phoenix, Arizona-based home theater, telecommunications, lighting and security provider, operates on the schizophrenic notion that both camps can, in fact, get along. Wiggs is both retailer and custom installer. Now on his third branch in the chain, the company's corporate infrastructure banks on two specific high-end markets: showroom buying and custom home installing.