Beats By Dre
Beats by Dr. Dre has released the new Powerbeats Pro Bluetooth earphones with enhanced sound quality, extended battery life and advanced functionality all packed inside a compact design.
The Anti-Defamation League hosted its annual National Consumer Technology Industry Awards & Dinner Dance Saturday night at the Grand Hyatt in New York City.
In a bid to reach the next generation of electronics users, RadioShack is teaming with one of their favorite accessory brands: Beats by Dr Dre.
"As part of our brand transformation, we need to broaden our appeal to be inclusive of Millennials who currently don't know that they can find the hottest music accessories that they want in their neighborhood," Jennifer Warren, RadioShack's chief marketing officer, tells Marketing Daily by email. "Beats is a strong brand, a great partner, and has deep connections in the youth market."
Almost every CE dealer we speak to says headphones have been among their top-selling categories during the last few years. With the variety of styles, features, price points and quality levels, headphones make up a near-perfect accessories category.
Headphone manufacturer SOL REPUBLIC Wednesday issued a statement defending itself against an injunction recently sought by rival Signeo, the maker of the Soul by Ludacris line. The statement, titled "We Are SOL REPUBLIC- We Will Not Be Silenced," and carried out on the new We Are SOL REPUBLIC website, is a supplement to the company's legal fight.