Beats By Dre

ADL Honors CE Industry Luminaries
November 10, 2013

The Anti-Defamation League hosted its annual National Consumer Technology Industry Awards & Dinner Dance Saturday night at the Grand Hyatt in New York City. 

RadioShack Aims Younger With Thicke, Beats
May 1, 2013

In a bid to reach the next generation of electronics users, RadioShack is teaming with one of their favorite accessory brands: Beats by Dr Dre. 

"As part of our brand transformation, we need to broaden our appeal to be inclusive of Millennials who currently don't know that they can find the hottest music accessories that they want in their neighborhood," Jennifer Warren, RadioShack's chief marketing officer, tells Marketing Daily by email. "Beats is a strong brand, a great partner, and has deep connections in the youth market."

The Next Headphone Phenomenon
October 8, 2012

Almost every CE dealer we speak to says headphones have been among their top-selling categories during the last few years. With the variety of styles, features, price points and quality levels, headphones make up a near-perfect accessories category.

SOL REPUBLIC Comments on Soul Electronics Injunction
February 22, 2012

Headphone manufacturer SOL REPUBLIC Wednesday issued a statement defending itself against an injunction recently sought by rival Signeo, the maker of the Soul by Ludacris line. The statement, titled "We Are SOL REPUBLIC- We Will Not Be Silenced," and carried out on the new We Are SOL REPUBLIC website, is a supplement to the company's legal fight.

Kevin Lee Starts Audio Company
August 23, 2011

Kevin Lee, who has worked with his father Noel, the Head Monster at Monster Cable, since he was in junior high school, has started a separate company, SOL (Soundtrack of Life) Republic

Monster To Release New Audio Gear
May 9, 2011

Monster this month will begin releasing a variety of headphones, a new speaker line and an energy saving power conditioner, all aimed at a variety of demographics.