It looks like Apple will indeed be cashing in on Bose speakers and headphones sales in time for the remainder of the holiday shopping season. Yesterday rumors surfaced that Apple was readying its retail stores to carry Bose products once again, and today 9to5Mac has confirmed that Bose products, including the very popular SoundLink III/ Mini Bluetooth speakers, will once again be sold by Apple alongside its Beats-branded speakers and headphones that it acquired for $3 billion earlier this year…
The overwhelming number of e-commerce purchases of its products has forced Bose to shutter 119 stores across North America, Europe, Japan, and Australia.
Bose's new Portable Home Speaker will launch on September 19 for $349 with Alexa, Google Assistant, and AirPlay 2 capabilities. Also expected to be announced around that time is a nearly identical speaker from Sonos.
Bose has revealed its latest and smallest smart speaker, the Home Speaker 300. The company also added Google Assistant as a second option for voice assistance.
The latest in CE: Google and HTC agree to partial acquisition deal, more iPhone complaints roll in, Bose launches wireless earbuds, and more.
Bose is reportedly looking to compete with rival Beats on another front: Streaming music. According to music technology news site Hypebot, Bose is looking to launch a “next generation streaming music platform” and is “moving quickly” to do so.