Dreamgear this week said it was appointed Bre Holley as its new senior vice president of sales and marketing. Dreamgear is an accessories provider for mobile phones and tablets.
In our annual buying group roundtable, weasked group directors to help us find the money. Here’s the direction they took us in. For more insights from the roundtable, see the March issue of Dealerscope.
Bose announced this week that golf superstar Rory McIlroy has signed on as a Global Brand Ambassador. The golfer will serve as an ambassador for Bose's headphones, portable speakers, home and automotive systems.
"Green" marketing may have jumped the shark years ago. But as long as environmental consciousness and energy efficiency help sell products, we'll continue to see everything from household cleaning products to cars jumping on the green bandwagon.
Of course, it makes a lot of sense for automakers to plug the fuel efficiency of their cars: It's become a major selling point, and gas-sippers have been flying off dealer lots since last year. Eco-marketing efforts such as soy-based seat foam and coconut-fiber cupholders come off as a bit of a stretch. Now car stereos
The days of bragging about a car stereo's wattage may be coming to an end. Bose has developed a new audio system for the Nissan Leaf that focuses on reduced electricity usage. The new system will be available as an option on 2013 models.
As current battery technology limits electric-vehicle range, automakers look for savings in auxiliary systems, and get rid of niceties such as power-adjustable seats. Bose's proposition for the Leaf is that you can still have good sound quality without a hugely powerful amp.
The acoustic specialists at Bose have just announced the release of their SoundDock Series III digital music system, an updated version of their SoundDock series for Apple products. This new models features Apple’s new Lightning connection jack, enabling easy docking functionality for iPhone 5, iPod Touch (5th generation) and iPod nano (7th generation.)
Sennheiser announced this week that it has named Keith Kranepool vice president of sales and product marketing for the consumer division. Kranepool will replace Bill Whearty, who will now head the company's telecommunications division.
Amazon.com's Cyber Monday sales will launch at minding on Sunday, Nov. 25th. The Cyber Monday Deals Store will offer thousands of limited-time Lightning and daily deals throughhout the week, with some items eligible for free Super Saver, and Prime two-day shipping.
AVAD this week announced the rescheduling of three events on its ongoing Opportunity Tour, which were affected by Hurricane Sandy.
Portable speakers were once an accessory afterthought. Audio fidelity was hardly a priority and one was lucky if the volume levels could fill a bathroom. But a new generation of Bluetooth speakers now offers vastly improved sound quality and features that will appeal to 20-something smartphone addicts and grizzled road warriors.