Brand Source

BrandSource Launches Mission-Specific Programs in Vegas
October 1, 2014

Las Vegas’ Caesars Palace played host to the BrandSource 2014 Convention and Expo this week, welcoming dealers from the around the country. Attendees were met with live entertainment courtesy of Lonestar, an impeccable show floor, seminars and training programs, and even complimentary health screenings to supplement the group’s new focus on individual health. During the opening presentation, Bob Lawrence, BrandSource CEO, who will be stepping down at the end of the year, asked, “How can we expect to have a healthy company if its individuals aren’t healthy?”

BrandSource Launches Mission-Specific Programs in Vegas
August 28, 2014

Las Vegas’ Caesars Palace played host to the BrandSource 2014 Convention and Expo this week, welcoming dealers from the around the country. Attendees were met with live entertainment courtesy of Lonestar, an impeccable show floor, seminars and training programs, and even complimentary health screenings to supplement the group’s new focus on individual health. During the opening presentation, Bob Lawrence, BrandSource CEO, who will be stepping down at the end of the year, asked, “How can we expect to have a healthy company if its individuals aren’t healthy?”

Mastering the Marketplace
March 24, 2014

DEALERSCOPE: What will be the overall marketing and sales strategy messages you’ll convey to your members this year? What should be their main take-away message from your meetings?

Brand Source’s Lawrence: Consumers Still Crave the In-Store Experience
March 19, 2014

Brand Source CEO Bob Lawrence, in a “State of the Group” report to his membership at its annual Summit in Orlando Tuesday, said that in a connected world, “consumers are still looking to buy at brick and mortar” – but he stressed that the experience has to be a premium one, and that consumers have to be ushered to dealers’ doors via a similarly premium online experience.