Brand Source

BrandSource Launches Mission-Specific Programs in Vegas
October 1, 2014

Las Vegas’ Caesars Palace played host to the BrandSource 2014 Convention and Expo this week, welcoming dealers from the around the country. Attendees were met with live entertainment courtesy of Lonestar, an impeccable show floor, seminars and training programs, and even complimentary health screenings to supplement the group’s new focus on individual health. During the opening presentation, Bob Lawrence, BrandSource CEO, who will be stepping down at the end of the year, asked, “How can we expect to have a healthy company if its individuals aren’t healthy?”

BrandSource Launches Mission-Specific Programs in Vegas
August 28, 2014

Las Vegas’ Caesars Palace played host to the BrandSource 2014 Convention and Expo this week, welcoming dealers from the around the country. Attendees were met with live entertainment courtesy of Lonestar, an impeccable show floor, seminars and training programs, and even complimentary health screenings to supplement the group’s new focus on individual health. During the opening presentation, Bob Lawrence, BrandSource CEO, who will be stepping down at the end of the year, asked, “How can we expect to have a healthy company if its individuals aren’t healthy?”

Mastering the Marketplace
March 24, 2014

DEALERSCOPE: What will be the overall marketing and sales strategy messages you’ll convey to your members this year? What should be their main take-away message from your meetings?