Brand Source

BrandSource Launches Mission-Specific Programs in Vegas
August 28, 2014

Las Vegas’ Caesars Palace played host to the BrandSource 2014 Convention and Expo this week, welcoming dealers from the around the country. Attendees were met with live entertainment courtesy of Lonestar, an impeccable show floor, seminars and training programs, and even complimentary health screenings to supplement the group’s new focus on individual health. During the opening presentation, Bob Lawrence, BrandSource CEO, who will be stepping down at the end of the year, asked, “How can we expect to have a healthy company if its individuals aren’t healthy?”

Mastering the Marketplace
March 24, 2014

DEALERSCOPE: What will be the overall marketing and sales strategy messages you’ll convey to your members this year? What should be their main take-away message from your meetings?

Brand Source’s Lawrence: Consumers Still Crave the In-Store Experience
March 19, 2014

Brand Source CEO Bob Lawrence, in a “State of the Group” report to his membership at its annual Summit in Orlando Tuesday, said that in a connected world, “consumers are still looking to buy at brick and mortar” – but he stressed that the experience has to be a premium one, and that consumers have to be ushered to dealers’ doors via a similarly premium online experience.

HES, ProSource Finalize Merger
March 17, 2014

At the 2014 Summit & Expo convention in Orlando Monday, Brand Source’s Home Entertainment Source (HES) division and ProSource, which includes members of both HES and PRO Group, announced their merger as an entity with its own corporate status as ProSource under the Brand Source umbrella.

HES/ProSource 2014 Summit Opens
March 16, 2014

The 2014 Spring Summit & Expo at the Marriott World Center, Orlando Fla.,
which runs March 16-19, held for BrandSource division Home Entertainment Source (HES) members and ProSource members, opened with a welcoming reception Sunday night.

The PRO Source Party at 2014 CES
January 7, 2014

Ballys Las Vegas was the venue for the PRO Source reception Monday night, combining dealers from Brand Source’s Home Entertainment Source (HES) and PRO Group. At the event, executive director Dave Workman announced the group’s 2014 officers, who this year include Murray Huppin, Huppin’s (chairman) and Andy Kersey, Hamlin & Kersey (treasurer).  Here are some snapshots from the party. (Nancy Klosek)

Counter Offensives
October 16, 2013

There is a lot more to do at the checkout counter than just checking out.
It’s where everyone making a purchase absolutely has to stop before exiting the store.That forced pause affords CE and appliance dealers a final, ready-made opportunity to engage, present and even cajole an extra question or two about a product from a paying customer who’s already on the hook.  And if that area is merchandised just right, time spent by a customer there can lead to some of the highest ticket and highest margin sales in the store.

The ProSource Reception at CEDIA Expo 2013
September 26, 2013

Denver’s trendy Curtis boutique hotel was the locale where ProSource vendors and dealers - members of both Brand Source’s Home Entertainment Source (HES) and the PRO Group (the Progressive Retailers Organization) met, socialized and strategized for the holiday season ahead. Here are some snapshots from the event. (Photos: Nancy Klosek)