Brand Source

HES, ProSource Finalize Merger
March 17, 2014

At the 2014 Summit & Expo convention in Orlando Monday, Brand Source’s Home Entertainment Source (HES) division and ProSource, which includes members of both HES and PRO Group, announced their merger as an entity with its own corporate status as ProSource under the Brand Source umbrella.

HES/ProSource 2014 Summit Opens
March 16, 2014

The 2014 Spring Summit & Expo at the Marriott World Center, Orlando Fla.,
which runs March 16-19, held for BrandSource division Home Entertainment Source (HES) members and ProSource members, opened with a welcoming reception Sunday night.

The PRO Source Party at 2014 CES
January 7, 2014

Ballys Las Vegas was the venue for the PRO Source reception Monday night, combining dealers from Brand Source’s Home Entertainment Source (HES) and PRO Group. At the event, executive director Dave Workman announced the group’s 2014 officers, who this year include Murray Huppin, Huppin’s (chairman) and Andy Kersey, Hamlin & Kersey (treasurer).  Here are some snapshots from the party. (Nancy Klosek)

Counter Offensives
October 16, 2013

There is a lot more to do at the checkout counter than just checking out.
    
It’s where everyone making a purchase absolutely has to stop before exiting the store.That forced pause affords CE and appliance dealers a final, ready-made opportunity to engage, present and even cajole an extra question or two about a product from a paying customer who’s already on the hook.  And if that area is merchandised just right, time spent by a customer there can lead to some of the highest ticket and highest margin sales in the store.

The ProSource Reception at CEDIA Expo 2013
September 26, 2013

Denver’s trendy Curtis boutique hotel was the locale where ProSource vendors and dealers - members of both Brand Source’s Home Entertainment Source (HES) and the PRO Group (the Progressive Retailers Organization) met, socialized and strategized for the holiday season ahead. Here are some snapshots from the event. (Photos: Nancy Klosek)

Vance Pflanz, President of Pflanz Electronics
August 1, 2013

Vance Pflanz is not only a premier purveyor in Sioux City, Iowa, of the immersive home entertainment experience. He and Pflanz Electronics, the business he has built as its president, are products of total immersion in the CE trade.

Buying Groups Deliver New Online Tools for Dealers
March 18, 2013

While the independent CE retail channel still sells the vast majority of its products in-store, online sales and marketing strategies are becoming more important. Here's a rundown of what some buying groups are doing to help dealers develop new initiatives and achieve set goals.  For more insights from the full buying group roundtable, see the March issue of Dealerscope and every day on Dealerscope.com.

How the Indy CE Retailer is Transitioning to Online
March 15, 2013

The independent CE retail channel still sells the vast majority of its products in-store. But buying groups are offering more tools to help dealers fulfill online marketing and e-commerce initiatives. Here’s what they’re doing. For more insights from the full buying group roundtable, see the March issue of Dealerscope and every day on Dealerscope.com.
 

How Dealers Handle Shift Away From Hardware Sales
March 12, 2013

As part of Dealerscope’s annual buying group roundtable, we’ve asked buying group directors for their insights on some of the most pressing issues faced by today’s independent CE retailers. For the full buying group roundtable, please see the March issue of Dealerscope.