Brand Source

The Art of Selling
October 1, 2002

Eight Decades of Advertising and Merchandising Consumer Electronics By Joe Paone and Collin Keefe You could say consumer electronics and appliance advertising and merchandising has been all about windows these last 80 years. Store windows stand as the ultimate synthesis of advertising and merchandising, attracting customers into the store and delivering marketing messages (advertising) while promoting and displaying products on the retail premises (merchandising). The windows of the 1940s were those of the family-owned independent dealers, stalwarts of Main Street, anchors in the commercial districts of downtown U.S.A. The windows of the late 1950s began to look more global, as Japanese manufacturers entered the

40 Under 40
June 1, 2002

They work hard; most play hard, but all are making a difference within their companies and beyond. They're the Dealerscope 40 Under 40 -- 40 men and women already recognized for their achievements early in their careers. Dealerscope is proud to introduce this year's 40 Under 40 profiles, representing the industry's best and brightest. Compiled by the Dealerscope Staff Nasser Abo Abdo President, Audiobahn, Inc., Buena Park, Calif. Age: 35 First industry job: In retail, at Stereo Center in Santa Ana, CA, 1981 Career history: Nasser was at Stereo Center for two years and in 1984 started his own retail store, Pacific Stereo. By

Edit Index
August 1, 2001

Company Web Site Page# 800.com 800.com 34 AVB/Brand Source brand-source.com 34 Amana Corp amana.com 19 Best Buy bestbuy.com 24,34 CEA ce.org 34 Circuit City circuitcity.com 34 Computer Renaissance recycledcomputers.com 34 Crosley Corp crosley.com 19 Crutchfield crutchfield.com 34 Epson epson.com 8 Gerhard's gerhardsappliance.com 26 HTSA htsa.com 34 Ken Crane's dvdplanet.com 34 Maytag Corp maytag.com 19 M. Rothman & Co mrothman.com 5 Myer-Emco myer-emco.com 28 NARDA narda.com 34 Paradyme paradyme.com 34 Philips philips.com 8 PRO 34 RadioShack radioshack.com 34 Sound Advice wegivesoundadvice.com 34 Tweeter tweeter.com 34 Worldwide Stereo wwstereo.com 30

At CEA's CEO Summit, Losing Balls, Defining Visions
August 1, 2001

By Janet Pinkerton OLYMPIC VALLEY, Calif.—A forest fire burned 20 miles in the distance, and the impact of an uncertain economy remained only a phone call away, but the Consumer Electronics Association's fifth annual CEO Summit gave industry manufacturing and retailing executives some needed creative downtime. This year's summit was sponsored in part by Dealerscope and other media and business companies. CEA sought to increase retail participation in the CEO Summit, held June 20-22 and attended by about 75 industry executives plus their spouses. Retail representation included executives from 800.com, Best Buy, Circuit City, Computer Renaissance, Crutchfield, Ken Crane's, NARDA, Paradyme, RadioShack, Sound

From our Readers
April 1, 2001

Janet, As a CES attendee, I'd have to rate the Sony, Thomson, Toshiba "working" displays as the best I've seen in years. Sony stands out as how things should be run. The product "informers" were pleasant and informed. It seems as though the entire TV industry is trying to duplicate what Sony is doing with Wega flat TVs until the hang-on-the-wall sets come out. Now, if the industry could agree on some digital memory standard that captures digital audio off the computers, digital video from a camcorder/Mavica products and is easy enough for the public to use, I'd appreciate it. You're right on the conference "steeple chase." I'd

Let the Games Begin...
June 1, 2000

By Laura Spinale As each of the nation's Top 10 Major Appliance retailers scrambled for a share of this year's $11.259 billion registry, thousands of small chains and independent dealers fear the big boxes' redoubled emphasis on category sales. The little guys ponder how to best combat two significant chain moves: Home Depot's expansion of its home appliance department (now serving up GE and Maytag offerings); and Circu it City's decision to build a series of free-standing major appliance stores. Independents especially worry that a price war between Home Depot and its top competitor, Lowe's (ranked third in the Top

2000 Buying Group Profiles
March 1, 2000

U.S. Listing for the consumer Electronics and Major Appliance trade Associated Volume Buyers 5000 East Spring St. Suite 390 Long Beach, CA 90815 Phone: (562) 496-4402 Fax: (562) 496-4543 Web site: www.brand-source.com e-mail: blawrence@avb.net Bob Lawrence, Executive Director DeMar Young, Presiden Kathy Maloney, Comptroller Mike Allen, Furniture Coordinator Jim Ristow, Electronics Coordinator Members: 1,800 Storefronts: 2,400 Chapters: 17 Annual Sales Volume: $5 billion Key Suppliers, Electronics: Thomson, Pioneer, JVC, Mitsubishi, Zenith, EchoStar, DirecTV Key Suppliers, Appliances: General Electric, Frigidaire, Whirlpool, Maytag, Amana, Fisher & Paykel, Holland, Oreck Key Suppliers, Furniture: Ashley, Lane Action, Powell, Best Chair, Simmons, Stratford, Pulaski, Howard Miller Description:

1999 Buying Group Profiles
March 1, 1999

Associated Volume Buyers (AVB) 5000 East Spring StreetSuite 390 Long Beach, CA 90815 Phone: (562) 496-4402 Fax: (562) 496-4543 website: www.avb.net e-mail: blawrence@avb.net Bob Lawrence, Executive Director Dan Crain, President Kathy Maloney, Comptroller Mike Allen, Furniture Coordinator Jim Ristow, Electronics Coordinator Members: 1,100 Storefronts: 1,800 Chapters: 15 Annual Sales Volume: $3.5 billion Key Suppliers: Electronics: Thomson, Pioneer, JVC, Mitsubishi, Zenith, Hitachi, Primestar, Echostar, DirecTV. Key Suppliers, Appliances: General Electric, Frigidaire, Whirlpool, Maytag, Amana, Fisher & Paykel, Holland, Oreck. Key Suppliers, Furniture: Ashley, Lane Action, Powell, Best Chair, Simmons, Stratford, Pulaski, Howard Miller. Description: Associated Volume Buyers is a 100 percent member-owned, member-managed