Car Toys

90-Day Trials
September 1, 2010

Dave Rogers, named six weeks ago as Harman Consumer Division vice president and general manager, Americas, said he came to the job with a 90-day strategy in mind to begin with. The strategy’s goals: to immerse with his team locally and meet as many dealers as possible, make sure the company had a strong Internet policy, and guide the group’s fall introductions safely to market. 

CarToys Gets CruiseCast
September 16, 2009

Regional retailer CarToys announced this week that it now has AT&T's CruiseCast service available at all 52 of its retail locations

Jamie Lewis, Co-owner, Sounds Fast
June 1, 2009

Age: 39 Career History: For someone who has traveled as much as Lewis, it only makes sense that he’d open his own mobile electronics retail/install company.

Contacts: Ron Brewster, Home Audio Buyer at Amazon.com
July 17, 2008

What young man wouldn’t jump at an opportunity to work for a company called “Car Toys”? Ron Brewster’s first position at that Seattle-based mobile electronics retailer was in their finance department, but his enthusiasm for the products soon led to an offer of an Associate Buyer position and a career in consumer electronics. Brewster spent three years working on the merchandising and marketing of several wireless carriers before making a move to Amazon.com’s Wireless buying team. “While absorbing Amazon’s very unique and technically extensive systems as quickly as possible, I was expanding selection dramatically and was involved with helping build the Amazon’s

Ron Brewster
June 1, 2008

Buyer-Home Audio, Amazon.com Age: 38 Education: Five years of military service as an aviation electronics technician Career History: What young man wouldn’t jump at an opportunity to work for a company called “Car Toys”? Brewster’s first position at that Seattle-based mobile electronics retailer was in their finance department, but his enthusiasm for the products soon led to an offer as an associate buyer. Brewster spent three years working on the merchandising and marketing of several wireless carriers before making a move to Amazon.com’s Wireless buying team. A year later, Brewster hopped categories to run Amazon’s Home Audio services with the intent of turning the

The Pleasures and Pitfalls of Selling Warranties
June 1, 2007

There are yin-yang factors in every appliance and CE retail transaction. The same is true for extended warranties, say the dealers who make it a policy to include these plans in their product portfolio. The biggest upside: 40- or 50-point average margins on what is essentially a short-term insurance policy that may never be cashed in. The downside: unpredictability pegged to product margin volatility and shorter product lifecycles. “Throughout the industry, it seems the warranty companies weren’t as quick to react to flat-panel pricing compression in the last six to 12 months to restructure their pricing to make it more palatable to the consumer,”

Garmin Maps A New Direction
April 2, 2007

Jon Peckman, a nine-year veteran of Garmin International, remembers trying to crack CE and mass-market retail accounts with plain industrial-style navigation products. Over the years, though, Peckman and a receptive retail market have watched Garmin’s original navigation products—designed for aviators and backcountry explorers—evolve into the eMap, eTrex, StreetPilot, and nuvi. Nuvi, in particular, has become a sexy mass-market must-have that continues to set new directions for navigation devices by helping retailers drive revenue and capture incremental customers. “They created a product that made my sales calls a lot easier,” said Peckman, now Garmin’s director of sales for key accounts. Garmin’s story—from the