Concord Camera

GROWING PROFIT IN A COMMODITY FIELD
February 1, 2007

From his mezzanine office, Concord Camera Store owner Michael St. Germain has a bird’s eye view of his sales floor. Last November, it was hopping. Customers were checking out a wide selection of the latest sub-$1,000 digital SLR’s and the ever more affordable point-and-shoots, pleased to be getting a lot more camera for their money than the year before. St. Germain’s staff had good offers for customers that day, showing an 8 megapixel Kodak 875 for $199. The year before, he said, a comparable camera would have sold for about $700. Surveying the busy registers from his desk chair, St. Germain could cross off

Licensed to Sell
January 1, 2003

Branding partnerships put consumers — and retailers — in the mood to buy. By Janet Pinkerton One-off brand licenses for consumer electronics are common, but ongoing relationships between licensee and licenser are on the rise, as electronics manufacturers and retailers seek to differentiate their products amid commodity pricing and a consolidated retail base. Some companies, like Gemini Industries and Polyconcept USA, built a portfolio of brands as their core business model over time. Gemini's most recent coup occured with Wiley Publishing's "For Dummies" line, aimed at demystifying digital technology. Polyconcept has built a branded line-up of novelty and nostalgic products priced to compete with