Definitive Technology

Best Buy to Feature Dolby Atmos in Magnolia
October 26, 2014

Best Buy said over the weekend that it will showcase the new Dolby Atmos audio technology in 400 select Magnolia locations at Best Buy stores. Best Buy and Magnolia are offering products featuring the technology from Pioneer Elite, Marantz, Denon In-Command, Yamaha Aventage, Definitive Technology and Onkyo. See a store locator for participating locations here.

Dolby Atmos Demo Day in NYC
August 13, 2014

Dolby Laboratories held a demonstration day to showcase both its cinema and home theater applications of Dolby Atmos sound technology at its New York City offices Aug. 13, as prelude to what Dolby senior director of sound technology research Brett Crockett termed “specific, multiple announcements” regarding the technology during CEDIA Expo next month.

Definitive Technology Adds Dolby Atmos Module
June 25, 2014

Definitive Technology Tuesday at CE Week announced the arrival of the A60 Elevation Speaker Module, which can be clipped to the top of  Definitive Technology’s existing BP-8060ST floor-standing speaker. 

Sound United Names Peet EVP
April 16, 2014

Sound United, a division of DEI Holdings which owns the Polk, Definitive Technology and BOOM brands, today announced a new channel-based sales strategy to drive key business initiatives and enhance resources.

Effective May 1, according to the announcement, Sound United will shift “a substantial amount of resources” into the audio specialty channel by appointing current Definitive Technology Executive Vice President, Dave Peet, to the newly created role of Executive Vice President of Sound United.