Electrolux CEO impressed with GE
February 18, 2015

Electrolux CEO Keith McLoughlin said Tuesday night that the Swedish-based appliance maker has been impressed with what it's found at General Electric.

Electrolux gets new visual brand identity
January 15, 2015

Electrolux today introduced a new visual identity for the company brand, refreshing the iconic logotype and setting new distinctive standards for imagery and colors. The design has been created with the intention of having more "stopping power, to stand out from the crowd wherever consumers meet Electrolux."

GE May Sell Appliance Unit
August 18, 2014

In what could shake out as the biggest development in the appliance business in years, GE is in talks to sell its appliance unit. 

Why Dealers Love Add-ons
July 8, 2014

“Accessory” is an umbrella term for much of—maybe most of—what retailers sell. They are necessary constituents that aid, enhance and provide functionality to CE products and appliances. Whatever the business, add-ons drive sales and equip consumers with power over their user experiences.