Advertising Essentials
March 1, 2011

Advertising, in the broadest sense, is anything that promotes your business, whether it's a radio spot, a brochure or a booth at a trade show. But most people think of it as paid commercial messages in newspapers and magazines, or on radio, television, the Internet, wireless devices or billboards. To be effective in your advertising,…

A Closer Look at the Nintendo 3DS
March 1, 2011

Last week, I had a chance to test a production model of the Nintendo 3DS ($250) and wrote up my impressions. But I wasn't able to provide many specifics. In stores this month — Sunday, March 27 to be exact — the Nintendo 3DS is a high-stakes gamble from the company credited with inventing the hand-held gaming category in the first place. The challenge is clear. Can any new device wedge its way into crowded pockets, where multi-touch smartphones, tablets and iPod Touch 4's already lurk? And, there's also Sony's NGP, due this fall. How many systems does one

Gmail Disruption Sends Some Users Calling for Backup
March 1, 2011

Tens of thousands of Gmail users were mysteriously locked out of their accounts Monday, or could not find any of their e-mails, as a result of a Google bug, a company representative said. The victims - about 38,000 people, or approximately .02 percent of all Gmail users - should have had their accounts restored by the end of the day, Google spokeswoman Jessica Kositz said. Google engineers are still trying to determine what caused the malfunction, Kositz said, adding that the company plans to issue an explanation by the middle of the week

One in Three Mobile Phone Owners Is a Regular Mobile Gamer [STUDY]
March 1, 2011

A new survey from casual gaming company PopCap shows that an incredibly high percentage of adults in the UK and U.S. is into mobile gaming. This stat may be due in part to the uptick in smartphone adoption. According to a separate Nielsen survey, 31% of U.S. mobile users now own smartphones , and a Pew survey shows nearly half of cellphone users download and use mobile apps , too. In PopCap ‘s research, more than half (52%) of 2,425 respondents said they had played a game on a mobile device, whether their own device or someone

The Future of the Connected Car
February 26, 2011

Most of us who watched Knight Rider as a kid expected that by 2011 we would be driving sleek, self-aware cars like KITT — cars that would take us seamlessly from A to B while cracking witty one-liners. Though that future has not yet come to pass, things are starting to get exciting in the in-car technology space. Connected cars are hitting the consumer market in a price bracket that makes them a realistic option for many. One prediction sees “near saturation” in the U.S. market in as little as four years’ time. “In terms of connected

Gary Shapiro: Innovation, Failure and Corporate Culture
February 23, 2011

Innovation is a key corporate and national strategy. Everyone talks about innovation – but how many companies have a culture and structure encouraging innovation? As I discuss in my new book, The Comeback: How Innovation Will Restore the American Dream, great innovation drives the most successful companies, from old-line companies that innovate their turnaround, such as Ford, to new generation companies that innovate to lead entirely new categories, such as Google.