Staying ahead in the consumer electronics business means having one eye open at all times for the latest trends and business opportunities. There are several ways to do this, but one very important element is establishing a strong relationship with your distributor.
Fesco Distributors has just released its 2014 product catalog. The issue is available as a 192-page color catalog or online at http://www.fescony.com/images/flash/fesco-catalog14.html. Fesco will also be handing out the catalog at its annual Fesco Show, being held at CitiField in Queens, New York City, on Oct. 22 and 23.
New York-area distributor Fesco opened its two-day annual product show Oct. 19, holding the event for the second year at CitiField, home of baseball’s New York Mets.
The distributor's role has become more important as product margins continue to fall and dealers seek new ways to gain a strategic and competitive edge during the slow economic recovery.
Meanwhile, retailers are choosing their distributor partners - or re-evaluating the relationships they have- more carefully than ever, and for more reasons than just-in-time delivery. They want more strategies, efficiencies and touch points to communicate their needs and access services through a distributor's partner portal. Distributors, as you'll see from our annual roundtable, are getting the message. Here's the first part of our series, featured in our upcoming April issue:
Dealerscope: What was the biggest change you made to your business in 2009, and how will that impact your retail customers this year?
Warren Chaiken, president and COO, Almo: The biggest change we made to our business in 2009 was the formation of the Almo Professional A/V division. With Sam Taylor at the helm, and some of the best distributor marketing and sales pros on board, the addition of this group benefits all Almo dealers who now have access to an even greater range of flat panels, projectors and accessory products. Our professional division is out there hosting regional training and networking events, Webinars and Tech Tips, so our partners also have the opportunity to continually learn and earn.
Jim Annes, vice president and general manager, AVAD: We expanded our product and service offerings to include commercial A/V and security in 2009. AVAD saw the growing number of dealers who had previously only specialized in residential A/V, but were now crossing over into light commercial and security projects. On the other side of that, we also saw a number of commercial A/V and security dealers who were taking on residential projects. We also developed support systems and programs to help guide dealers into these new markets, as well as assist those dealers already working in commercial A/V and security through in-depth sales and product training, technical support and system design assistance. We also continue to expand our training and dealer support programs to help our dealers successfully manage and grow their businesses through these new profit centers.
Jeff Kussard, Director of Strategic Development, Capitol Sales: 2009 was the year that the promise of No New Wires solutions became a reality. It's no exaggeration to say that the onslaught of PLC and wireless technologies is in many ways the saving grace of custom installation and independent specialists. No matter the channel, we're seeing a great deal of interest in powerline carrier and wireless products that complement pre-existing systems and in many cases are a consumer's introduction to multi-room entertainment. We know the industry uses "retrofit" as the battle cry for the new systems, but we think that the most important benefit is how these products give us access to consumers who until now would never have considered a multi-room entertainment system because of the expense and inconvenience.