Catalyst AV, HTSA and the AVPro group have formed an industry coalition designed to better serve the independent dealer channel
The escalating and fluid situation has led to the cancellation of the group's early-April Florida gathering. The Fall Conference is scheduled for late October in Dallas.
HTSA hit all the hot buttons in terms of topics of interest to its membership at the Fall Conference, including a lively give-and-take among members about dealing with tariffs
HTSA ran an educational program on the eve of CEDIA Expo that leveraged members' presence at the show and showcased its initiatives in the lighting and health and wellness categories.
At HTSA's Spring Conference, the direction was once again set squarely toward education, with the group reinforcing its commitment to the lighting category and bringing a new focus to the fore: the art and psychology of selling
The group's latest major initiative, announced at its Spring Conference, involves re-acquainting members with the art and science of selling, so that they can once again elevate their sales performance to the level of their skills as technology specifiers and integrators.
Ex-Walmart executive is tapped to help the group's membership explore and leverage the psychology of human interaction between integrator and client, manager and employee, supplier and dealer purchasing agent