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Reaching New Consumers With the Right Campaign
February 10, 2009

The economy is tough, but creating a marketing campaign aimed at young consumers doesn't have to be. Here are a few tips to help you get the most out what you put into the creation of the campaign and, perhaps more important, what you get out of it:

Americans Predict Economic Recovery by ‘09
March 25, 2008

• Americans expect the national economy to turn around by 2009, according to a CNN/Opinion Research Corp. poll. The poll, conducted March 14-16, found 60 percent of respondents believe the U.S. economy will be “good” next year, although 75 percent of them think the current economic situation is “poor.” More than 1,000 American adults were polled, with 83 percent claiming they were “confident” they will be able to maintain their standards of living next year and 85 percent “confident” they will maintain their jobs over the next six months. In addition, nearly 85 percent of those polled were “confident” they would be able

Customer Service: Hot Topic at CES
January 7, 2008

The 2008 International CES’ focus is predominantly on relationships and connections. Companies are truly interested in the consumer, listening to their needs (or demands) and developing solutions that exceed expectations. When consumer electronics companies listen to the consumer, they hear that they want their devices faster, smaller, more intuitive, with the ability to connect to or directly provide services, like file sharing and printing for cameras, for example. Retailers’ attention to consumers’ desire will also pay off in selling these new items unveiled at CES. Pioneer Meeting the consumer demand is certainly the backbone of Pioneer’s latest and greatest innovations. For the

Up in the Air
May 1, 2007

It’s a familiar enough scenario. Two industry giants who have been at each other’s throats for the last few years decide to shake hands and play nice. The goal: to join and form one large corporation. The challenge: Convincing everyone else you’re not out to destroy them, while simultaneously asking the FCC to forgive the concessions you made, namely to never merge in the first place. If XM and Sirius, the nation’s only two satellite radio companies, have their way they would operate as one entity, combining only financial assets and programming. On either side of this debate are folks who stand to lose

DS1206 Timeline.August
December 1, 2006

RadioShack Suffers Gains and Losses In the end, the summer was no vacation for RadioShack, while the company appoints James Gooch as executive vice president and chief financial officer, an executive who’s experience includes management roles in such corporations as Kmart, Sears Holdings, Helene Curtis and The Quaker Oats Company, the company loses COO Claire Babrowski when she announces her departure. Babrowski stepped up to temporarily act as president and CEO, after Dave Edmondson resigned following a controversy over false credentials on his education background months earlier. And later in the month, RadioShack divulges plans to reduce its workforce by anywhere from 400 to

The Yuan Revaluation Debate
January 1, 2006

Manufacturers and Retailers Have Adapted Well To Change Peter Berghammer Chief Executive Officer Coperino Corporation Analysts have been closely watching the Chinese Yuan's revaluation throughout this holiday season in order to see what effects China's currency policy has had on the global economy. More specifically, retail analysts in the United States have been looking at both the holiday shopping season trends and contractual realignments between retailers, manufacturers and their suppliers. Initial fears the Yuan's revaluation would contribute to long-term financial instability, or at the very least a major reevaluation of contractual relationships between U.S. and Chinese companies has not come to pass. This is not to say that

Eye on the East
December 1, 2004

The first wave of lower-priced Chinese-made LCD and plasma HDTVs could hit U.S. retailers sometime early next year, along with a new supply of discounted DVD players and recorders, flash-based MP3 players and stereo-ready Bluetooth products, many bearing unknown brand names. These products, along with a slew of small and personal appliances and home security products, dominated the small booths at last month's packed Hong Kong Electronics Fair at the Hong Kong Convention and Exhibition Centre. Many of the 2,000-plus fair exhibitors from Hong Kong, Taiwan and mainland China, as well as a sprinkling from Japan and Korea, displayed a broader assortment of