Monster Cable

Monster, Beats by Dr. Dre to Split Up, But First: New Headphones
January 17, 2012

Beats Electronics and Monster Cable Products, two companies that together defined the current $1-billion headphone industry with the Beats by Dr. Dre line, are parting ways at the end of the year.

But before the two become competitors in a segment of consumer electronics that is just as much about fashion as it is technology, a wave of new Beats by Dr. Dre headphones and boom boxes (built by Monster) will hit store shelves.

At the Consumer Electronics Show in Las Vegas last week, I caught up with Jimmy Iovine, Beats Electronics' chairman

CES Watch: Monster's Noel Lee to Launch New Lines
December 23, 2011

It's not easy to sell people things they usually get for free. But dating back to the 1970s, Noel Lee has found a way. The stereo systems popular back then -- amplifiers, turntables, FM tuners -- were connected by hookup wires that cost maybe 10 cents a foot and sometimes came in the box with the speakers.

In 1979, Mr. Lee founded a company, Monster Cable, and created a proprietary audio accessory: 10 feet of Monster Cable speaker wire that cost 20 times as much. "You're kidding," the retailers said. "Sounds better," he claimed.

Monster Cable Drops the Cable
November 9, 2011

Monster Cable, the company whose focus has moved far beyond cables, is officially dropping the "Cable" from its name, Head Monster Noel Lee announced at the International CES press conference in New York Tuesday.

Monster, West Coast Customs Team on Line
November 6, 2011

Monster Cable and West Coast Customs, the customization shop formerly featured on the MTV show "Pimp My Ride," have announced collaboration on a new product line called West Coast Customs by Monster.

Lessons Learned From Steve Jobs
October 14, 2011

Most people involved in the CE industry learned something from Steve Jobs. Here's what some industry leaders had to say.

Accessories: The Gift That Keeps Giving
September 28, 2011

To kick off our annual accessories issue, we reached out to the CEA Accessories Board, which consists of representatives from companies across the accessory market. Collectively, they address how the accessory category has changed in recent years, how retailers can improve accessory sales and the top trends among accessory sales. Here's a look at how they view some of the industry's major trends. Make sure to check out the digital version of the accessories issue when it goes online this month.

How has the accessory category changed in recent years?

Monster Increases Distribution
September 9, 2011

Monster Cable, in an effort to make more products available to more specialty dealers and custom installers, will rely more on two-tier distributors. 

Kevin Lee Starts Audio Company
August 23, 2011

Kevin Lee, who has worked with his father Noel, the Head Monster at Monster Cable, since he was in junior high school, has started a separate company, SOL (Soundtrack of Life) Republic

Fighting Counterfeits
August 9, 2011

If last month’s uncovering of at least five fake Apple stores in Kumming, the capital city of Yunnan Province in Southwest China, wasn’t so shocking, it would have been laughable.