News from the world of retail theft and other electronics crime
NEW YORK- After becoming the first network to have a major broadcast presence at International CES in 2008, NBC Universal is planning to up its footprint even further at next year's event.
Now anyone can drive a talking car, just like Hasselhoff. Mio has come out with a product that was probably inevitable: an in-car GPS device based on K.I.T.T., the talking car from the old “Knight Rider” TV show, as well as its new revival on NBC. In conjunction with the new show, Mio and Universal Studios Digital Platforms Group have brought K.I.T.T. to life, with a device that will be available exclusively at Radio Shack through the end of October. Featuring a 4.3-inch color LCD TV, the device can play directions from K.I.T.T. in English, French or Spanish. The Knight Rider
Sharp announced Wednesday that it has reached an agreement with entertainment conglomerate NBC Universal to make content from NBC and other NBCU properties available on Sharp Aquos HDTVs connected to Aquos Net. The first available content will be content related to the entertainment show “Access Hollywood” with more to come, including news content from MSNBC and CNBC. “We are eager to develop richer and deeper experiences for NBCU’s audience and provide more engagement for our advertising partners using Sharp’s AQUOS Net technology,” Jean-Briac Perrette, NBCU’s president of Digital Distribution, said in a statement.
Vizio, Inc., has announced a major new advertising campaign geared towards promoting the company’s sponsorship of the upcoming Olympics coverage on NBC. The campaign’s first ad will debut during the Opening Ceremony of the games, on August 8. “The NBC Olympic relationship presents a unique opportunity to introduce VIZIO’S new XVT line to a massive audience of mainstream consumers tuning into the Olympics,” Vizio’s director of marketing, Jason Maciel, said as part of the announcement. The XVT line was announced last month, and is shipping now.
As the one-year countdown to the analog signal shutoff approaches this weekend, several affiliate stations owned and operated by NBC will be broadcasting a 30-minute special on the transition. The special, called “Get Ready For Digital TV,” will air at 7 p.m. EST this Saturday as well as 2 p.m. the next day, and will explain what customers need to know about the changes that are on the way. The special, produced by WNBC in New York, will air there as well as on NBC stations in Chicago, Los Angeles, Philadelphia, Washington, Dallas-Fort Worth, Miami, San Diego, and San Jose.
The cable network CNBC Wednesday night will air the first of four segments previewing January’s International CES in Las Vegas. As part of NBC’s Universal’s unprecedented television coverage of the event, the weekly program “The Big Idea With Donny Deutsch” will host two major industry figures on Wednesday’s show. Monster Cable Head Monster Noel Lee and Thiel Loudspeakers President Kathy Gornik will join Deutsch as his guests Wednesday night, in a show set to air at 10 p.m. Eastern on CNBC, with a replay to follow at 1 a.m. The executives, as well as others featured in future segments, will discuss how their
The entertainment conglomerate NBC Universal this week reached an agreement with SanDisk to provide its content to the company’s “Fanfare” platform. The Hollywood Reporter newspaper reported that the deal would allow users to download programming from their PC with the use of SanDisk’s Sansa TakeTV player, and connect it to their TV. SanDisk’s Fanfare platform, launched two months ago, also has content deals with CBS and Showtime. The deal represents a coup for SanDisk, which is competing with Apple’s iTunes, Amazon’s Unbox and Netflix’s downloading service, as well as the Fox and NBC-owned Hulu, in the fledgling content download field. NBC Universal