The NPD Group, as it relates to The NPD Group’s Consumer Tech Tracking (U.S. only) posted its sixth consecutive week of year-over-year 20%+ revenue growth for the week ending May 23.
Additionally, more mobile users are taking advantage of hotspot connectivity as carriers open allowances during COVID-19 pandemic.
The NPD Group’s U.S. consumer tech sales trends tracking during the COVID-19 outbreak showed sales gains in a diversity of CT categories, which also related to an increase in total work-from-home category spending
This positive trend is expected to continue, with revenue growth in the next three years exceeding 2019’s performance as anticipation builds for upcoming technologies and the consumer need for today’s technology products continues to produce strong sales results.
Roughly two-thirds of home products purchases were made in-store last year, but NPD found that consumers are increasingly looking for small appliances, home textiles, major appliances, and more online.
Driving in-store traffic and sales in a hyper-competitive world is one of the biggest challenges facing brick-and-mortar retailers today. The prevalence of online shopping and showrooming has especially affected retailers who sell consumer electronics. With so many choices, both online and in-store, savvy consumers have plenty of choice when shopping around to purchase the latest consumer electronics.
The Ultra HD/4K category has sold $688 million worth of volume so far this year, accounting for over 7 percent of total HDTV sales, according to data released this week by NPD Group.
In addition to astronomical sales of the new iPhones that arrived earlier this month, sales of accessories for the devices broke records, too. That's according to data released Friday by the NPD Group.
Six million U.S. homes added streaming media players in the past year- although penetration of the devices in Internet-enabled U.S. homes has only reached 17 percent.
That’s according to a new report, the Connected Home Report, from the NPD Group, released on Wednesday.