Parks Associates

Google Chromecast overtakes Apple TV as #2 Streaming Brand
December 3, 2014

Around one out of ten U.S. broadband households owns a streaming media device- and while Roku remains the most popular manufacturer in the space, its lead has narrowed- and it's also got a new number two. That's according to data released Tuesday by research firm Parks Associates.

Study: Consumers want Cloud DVR
August 4, 2014

Aereo may have lost before the Supreme Court this summer, but that doesn't mean consumers aren't thinking about the future of cloud and DVR technology.  Namely, customers are excited about the idea of a cloud DVR, according to a Parks Associates survey. In fact, 45 percent of respondents considered the cloud DVR "very appealing."

The Triumph of Tablets
April 10, 2014

Tablets is a category in motion. Since their debut as a viable product four years ago with the Apple iPad, adoption rates have zoomed in broadband-equipped households (from zero in 2010 to nearly 50 percent through 2013, by Parks Associates estimates), and 2014 continues the trend, with consumers facing a choice of more and more operating systems, screen sizes and functionality with each month that passes.

Cable Viewers Want Remote DVR Access
January 13, 2014

What do cable and TV company customers want that they don't have? One thing in particular: Remote access to the shows on their DVR.  That's according to a survey released during International CES by research firm Parks Associates, nearly a third of customers of pay TV want the ability to watch their recorded shows on mobile devices. 

Study: Connected-TV Owners Are Regular App Users
April 7, 2013

Four out of five connected-TV owners use applications on a regular basis, with 43% using apps to watch video, and 45% using apps to play games, according to a new report. App developers are targeting connected TVs more and more, after initially focusing on smartphones and tablets, according to Heather Way, senior research analyst for Parks Associates, which conducted the survey.

Joining the Digital Health Revolution
April 1, 2013

A revolution in digital health and wellness products is emerging as Americans debate the escalating cost of health insurance, and as healthcare providers seek ways to encourage people to take a more active role in their health.