New whitepaper from Parks Associates examines impact of COVID-19 on video consumption, and future of smart TV experience
New Parks Associates consumer research finds that as of the end of May 2020, more than 40% of US broadband households are still sheltering in place, even without mandates to do so.
Parks Associates is planning to discuss current trends in home network usage and security adoption in the upcoming webinar, “Rethinking Security When We Live, Work, Play at Home,” cohosted with Bitdefender.
Today in CE: Smart speaker adoption is starting to pick up; Hasbro trademarks Play-Doh smell; app developers form a union; and more.
It's hard to decide when to turn off the air conditioning, open windows or turn on the heat.
Around one out of ten U.S. broadband households owns a streaming media device- and while Roku remains the most popular manufacturer in the space, its lead has narrowed- and it's also got a new number two. That's according to data released Tuesday by research firm Parks Associates.
Aereo may have lost before the Supreme Court this summer, but that doesn't mean consumers aren't thinking about the future of cloud and DVR technology. Namely, customers are excited about the idea of a cloud DVR, according to a Parks Associates survey. In fact, 45 percent of respondents considered the cloud DVR "very appealing."
Tablets is a category in motion. Since their debut as a viable product four years ago with the Apple iPad, adoption rates have zoomed in broadband-equipped households (from zero in 2010 to nearly 50 percent through 2013, by Parks Associates estimates), and 2014 continues the trend, with consumers facing a choice of more and more operating systems, screen sizes and functionality with each month that passes.
What do cable and TV company customers want that they don't have? One thing in particular: Remote access to the shows on their DVR. That's according to a survey released during International CES by research firm Parks Associates, nearly a third of customers of pay TV want the ability to watch their recorded shows on mobile devices.