Petra to Distribute Polk Mobile Audio
May 1, 2007

CE distributor Petra Industries announced early in April that it has agreed to an agreement with Polk Audio to distribute its mobile audio products in ten Midwestern and Western states. Polk, which makes loudspeakers, component systems, subwoofers and other such products, will also make its products available on Petra’s Web site, The distribution agreement covers Arizona, Colorado, Minnesota, Montana, New Mexico, North Dakota, South Dakota, Oklahoma, Utah, and Wyoming.

Distributors on the Dais
April 2, 2007

Dealers and custom installers can no longer rely, as they once could, on a handshake and the implication of good will from a vendor. Manufacturers are hard-pressed to nurture more than a handful of direct customer relationships, plagued as they are by many of the same business realities and pressures as those who sell their products. So it often falls to the distributor, the middleman, to go beyond that traditional role and assume the multiple mantles of mentor, trainer, educator and overall guide for retailers, helping them wade through the nuances of new technologies while keeping product pricing at manageable levels. To

Pioneer Awards Petra For High-End Sales
January 19, 2007

Petra Industries, Edmond, Okla., won Pioneer Electronics’ southwest zone distributor of the year award by driving sales of higher-end products packed with new features and advanced technologies. Leading the charge were Pioneer’s AVIC-Z1 (MSRP $2,250) in-dash HDD navigation and multimedia AV receiver with DVD playback, and the Inno XM satellite radio (MSRP $350) with MP3 capabilities, said Steve Lukowski, Petra’s director of merchandising. Distributors and retailers across the country are reporting strong sales of in-dash and hand-held navigation systems, as well as satellite radio devices. Lukowski said consumers are willing to spend more money on higher-ticket items as long as the products include

NetStreams Web Site Gets Makeover
October 30, 2006

NetStreams launched a new Web site last week at The site boasts navigation altered to simplify the process of viewing commercial-oriented vs. residential-oriented products and solutions as well as accessing information about NetStreams’ technologies. Case studies involving the use, installation, upgrading and support of NetStreams products have also been added. Password-protected sections allow for the segmentation of the site’s content by commercial, residential or OEM partner-specific information. Petra Shimanishi, NetStreams’ vice president of marketing and product management, said, “This new website reflects our overall technological leadership in IP-Based distributed entertainment and provides a resource for all vertical

Petra to Distribute Directed
October 30, 2006

On Friday, Petra Industries announced a distribution deal with Directed Electronics. Under the terms of the contract, Petra will offer mobile video, portable navigation, amplifiers, subwoofers, enclosures and car speakers from Directed. Directed’s Hornet and Valet remote start systems will also be distributed by Petra, as will Directed’s West Coast Customs line. Petra Executive Vice President Tate Morgan said, “Directed Electronics is a very well-known and respected leader in the mobile electronics arena, and we are extremely excited to add their line to our product mix.”

40 Under 40
June 1, 2005

This month, Dealerscope features 40 of the brightest over-achievers in the consumer electronics business. They hail from a variety of market sectors--they're retailers, marketing managers, product developers and manufacturers--but each of these all-stars have one thing in common: They were selected from nominations supplied by their industry peers based on success achieved before the age of 40.

Supply Chain Right Here, Right Now
July 1, 2002

Distribution tactics in time for the holidays By Natalie Hope McDonald "Our biggest issue is getting delivery of merchandise from manufacturers, not having consumers to buy it," admitted David Lorsch, president of DBL Distributing. Lorsch echoes a familiar song. He's worried that September 11 halted production on products that emptied off shelves last season and now manufacturers are backlogged, causing smaller retailers to be ill-prepared for retail demands, especially in the DVD and digital camera markets. "They're more affordable than ever," he said. "But there may not be enough stock." At last year's CES, retailers from Circuit City and Radio Shack predicted