Polaroid Corporation

Polaroid Revamps Image with New Products, Retail Concept
March 1, 2013

If you think back, you can probably remember the first time you saw a Polaroid Instant camera.

Once the most innovative photography product on the market, the iconic Polaroid Instant camera has long since been replaced by more modern and convenient technologies like digital cameras and camera phones. But after discontinuing production of its Instant film in 2008, Polaroid is now looking to shake up the photogrophy market once again, and reinvent itself in the digital age.

The company today opened its first brick-and-mortar Polaroid Fotobar store

Polaroid Angling For More Retail Exposure With 10+ Fotobar Stores In 2013
January 2, 2013

Polaroid is expected to unveil one more step in its comeback strategy with an Android-powered, interchangeable-lens camera this year at the CES show, and to complement that, it plans to launch "at least" 10 new Fotobar retail stores this year to help people print pictures from any device. The first of these will be in Delray Beach, Florida, opening in February.

Putting to one side that this will represent a significant capital investment for a company that has already been through more than one bankruptcy process, Polaroid is possibly tapping into a couple