Ritz Interactive, Inc. announced this week that Scott Neamand, formerly the chief operating officer, has been promoted to president/CEO.
Every year we take this time to profile the top 40 Under 40 young leaders who provide the energy, enthusiasm and ideas that drive this industry forward.
For decades, merchants and manufacturers have collaborated to engage and entice shoppers with compelling stories of product features and benefits. From packaging and point-of-sale signage to sales training days and end cap placements, retailers and their vendors have worked together to refine the art of merchandising products to drive sales. Shopper behavior has fundamentally and forever changed. With the overwhelming popularity of online social networking and ubiquitous online video, it’s no surprise that most shoppers, particularly in the high disposable income demographic segments so important to merchants, are looking online first to research products and form their purchase decision. And they are expecting the
Writing a brilliant online product description is kind of like writing the pinnacle scene of a romance novel—even the most poetic language can fail to turn your readers on. Welcome to Costco Inventory Control Specialist Scott Tuton’s world. When a prospective customer clicks on a product page at Costco.com, Tuton knows he has only a few precious seconds to persuade the visitor not to travel further to learn more about the item. That’s why Costco and many other retailers are turning to online video demonstrations to give visitors more of the in-store experience, coming as close as possible to allowing customers to touch and
Ritz Interactive reports that their early holiday sales are up 40 percent. Top selling models include the Nikon Coolpix S9 digital camera, Nikon D80 digital SLR and Canon ZR 500 DV digital camcorder. In a promotion that lasts until December 19, Ritz Interactive is offering $20 off each purchase of $50 or more when shoppers use Google Checkout. The company’s boating, marine and fishing sites are also running the Google Checkout promotion. The Ritz Interactive photo-related Web sites include www.RitzCamera.com, www.WolfCamera.com, www.CameraWorld.com and www.PhotoAlley.com
By Gary Arlen President Arlen Communications Inc. A few holiday shopping observations: Online sales outpaced catalog sales during the 2002 holiday shopping season. Eighty-five percent of Web shoppers registered satisfaction levels far above previous years' experience. Nearly 40 percent of online customers shopped via the Web just to avoid traffic, a ratio that increased as holiday hassles grew during mid-December, and Best Buy doubled its online sales from the previous year. Cybershopping is no longer entirely price-driven, with only 33 percent of customers citing "low price" as their reason for buying via the Web. And perhaps least surprisingly, computer products and consumer electronics held steady as
eBay promotes its dynamic marketplace for use by consumer technology manufacturers and retailers By Collin Keefe Consumer electronics manufacturers and dealers, eBay has a message for you: Bring it your distressed, your end-of-lifecycle, your returned and your refurbished merchandise, because, in all likelihood eBay can sell them for you more profitably. "Consumer electronics is an incredibly important, very well established business on eBay," eBay President and CEO Meg Whitman said. "It's been the focus of our category team, and is obviously central to our go-forward strategy. eBay is a terrific place for consumer electronics manufacturers and retailers to sell a couple of