Samsung Electronics

Samsung Teams With PGA on App
August 4, 2014

Samsung announced Monday that along with Turner Sports and the PGA, it is launching the  PGA Championship TV App, meant for the Samsung Smart TV platform and launched in conjunction with next weekend's PGA championship.

Samsung Expands Ultra HD Lines
June 24, 2014

Samsung this week launched more offerings in the Ultra HD TV category, including a new 85-inch model in the HU8550 Series and a pair of new series- the the HU7250 Curved UHD TV and the HU6950 UHD TV series.

Samsung Unveils Galaxy Tab S Tablets
June 13, 2014

Samsung's latest Galaxy launch is of a line of tablets. The new Galaxy Tab S 10.5 and Galaxy Tab S 8.4 were unveiled Thursday at an event in New York. 


Samsung Launches Appliance Marketing Campaign
June 9, 2014

Samsung this week launched what it calls its largest integrated marketing campaign to date for its appliance products. Featuring Samsung's Chef Collection, the campaign consists of six television spots and, the company said, "asserts Samsung’s leadership position and underscores its focus on delivering products that answer consumer needs while enhancing their passions for entertaining, cooking and maintaining beautiful homes." 

Samsung's Shape Adds Spotify
June 5, 2014

Samsung Electronics announced Thursday that it has teamed up with Spotify to more closely integrate the music service with Samsung's Shape wireless multi-room system.

Samsung's Curved TV Campaign Arrives
May 19, 2014

Samsung over the weekend debuted its advertising campaign for its new Curved Ultra HD TV. The campaign, which is called “The Curve Changes Everything,” aired on such Sunday night shows as Mad Men on AMC and Family Guy on Fox.

Don’t Save A Dollar, Save A Brand
April 2, 2014

I clearly and distinctly recall the year 2001. Our Samsung Electronics North America sales and marketing team were working long hard hours to build market opportunity. In this same year Vice Chairman Yun announced publicly that Samsung would break away from legacy competitors by ceasing the manufacturing of analog products to be replaced with leading edge digital products.

Troisi Comes to Haier
April 2, 2014

Haier America said earlier this week that Mike Troisi has joined the company as vice president and general counsel, reporting to president/CEO Adrian Micu.