Samsung Opto-Electronics America, Inc.

Shop Talk: Stewart Henderson, Vice President of Marketing for Samsung Opto-Electronics America
August 1, 2007

“We’ve just hired a dedicated sales staff, a four-man team, to call on the specialty channel. Their goal is to get the mindshare of the specialty retailer and to ask questions. What do retailers need? We want to provide that. Can we fill a void in their selections?...I think customers are going to become disenchanted with the lack of service at larger stores and focus more on the independent, where they can get tips on how to get the results they really want out of their cameras.” -Stewart Henderson, Vice President of Marketing for Samsung Opto-Electronics America