Home CE Retail Target Adds 150 New Heyday Products and 17 In-Store Apple Shops

Target Adds 150 New Heyday Products and 17 In-Store Apple Shops

Back in February, Target added Apple shops to 17 of its brick-and-mortar stores in California, Delaware, Florida, Massachusetts, Minnesota, New Hampshire, New York, Oklahoma, Pennsylvania, and Texas. The response from Target’s customers was overwhelmingly positive, so now the big-box department store plans to double the number of Target stores with in-store Apple shops this holiday season.

A picture of a Target tech consultant behind a counter at the In-Store Apple Shop
Rendering of an in-store Apple experience shop at Target.

The new store-within-a-store set-ups will be opened at stores in Florida, Minnesota, and Texas, and each will be staffed with Apple-trained tech consultants to help customers with any questions. This gives consumers more options and access to the Apple products they need without having to find a standalone Apple Store. Products such as the iPhone 13 Pro, Apple Watch Series 7, AirPods, the HomePod mini, Apple TV, and even AppleCare will be available in-store and online.

But that’s not all Target has to offer this holiday season.

The Target electronics brand, Heyday, is going to introduce almost 150 new products ranging from headphones to ring lights. Most items will be priced at $29.99 or less, which is an affordable price for electronics. Target makes tech shopping easier for consumers with its TopTech list that gives an insight into the season’s coolest products for tech-savvy people. Another bonus: Consumers can take advantage of RedCard savings of 5% and the Holiday price match guarantee through December 24th.