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Google's Smith Named U.S. CTO; CEA Praises Appointment
September 5, 2014

Megan Smith, a longtime executive with Google, has been named Chief Technology Officer of the United States by the White House. In addition Alexander Macgillivray, formerly of both Google and Twitter, has been named Smith's deputy.

Social Offense Or Brand Defense?
August 27, 2014

We are extremely busy people. We are newly and happily socially engaged. We are focused on our relevant careers, our families, our friends and what time is left in our day for our cherished hobbies. Our transactional DNA has digitally evolved; our personal and business fabrics of engagements have morphed. We keep a glowing mobile pylon at our sides 24 hours a day. Hyper-changing, short product and app life cycles have caused positive disruption, local and global opportunities, competitive danger and of course, vast confusion through our homes, businesses and mobile lives.

No Aereo Ruling Monday; Decision Expected Later This Week
June 23, 2014

Once again on Monday morning, the U.S. Supreme Court did not hand down a decision in the case the TV networks vs. mobile video startup Aereo, according to several journalists covering the case who posted the news to Twitter. Correspondent Dominic Rushe of the Guardian, also on Twitter, likened it to “waiting for the cable guy.”

Amazon Plans June 18 Event, with 3D Smartphone Likely
June 5, 2014

 Amazon’s long-rumored 3D smartphone is looking very much like a reality, with the retail giant teasing an event in Seattle for June 18, along with a Twitter picture that looks an awful lot like a phone.

Amazon, Twitter Debut #AmazonCart E-Commerce Feature
May 5, 2014

Amazon and Twitter announced a new feature Monday called #AmazonCart. The feature allows Twitter users to add the hashtag #amazoncart to a tweet containing an Amazon product link, and automatically add that product to their Amazon shopping cart.

CE Week Launches Social Media Platforms
April 18, 2014

CE Week, to be held June 23-27 in NYC, announced the launch of new social media platforms to reach the technology consumers and influencers. 

‘Facetweetogramdin’
March 19, 2014

Growing up, I would hear my parents lament about how difficult it was to connect to the youth at that time.  “All the loud music and the head banging,” my mother would comment. “What’s going on with you kids?”  We were also told to not sit too close to the TV, and had restrictions on how long we could play video games. Generation after generation, parents struggle to connect with their kids as technology advances and the means of that communication changes at a rapid pace.  Kids today are not sitting too close to TVs – but they do have tablets and smartphones inches from their faces. And rather than blasting stereos, they are wearing expensive headphones (which we love!).

As business owners and marketers, we are faced with the same issues as parents – how do we best communicate to our customers and take advantage of the ever-changing technological landscape?  Luckily for us, there are several ways to ensure you are reaching the most customers possible, and as an added benefit, many of these methods can provide you with valuable feedback and measurement.

Ellen Earns The Oscar For Brand Creativity
March 4, 2014

Ellen DeGeneres is a glowing example of relevant, breakthrough brand creativity. She perfectly represents a confluence of creativity and relevancy through her core sellable assets: Comedy, variety, acting, impactful actions and reactions. During her second hosting stint at the Oscars on Sunday, Ellen creatively orchestrated and effectuated her ambient brand arsenal. She mesmerized the room, enchanted and energized a star-hungry and panting viewing planet. 

Motorola Readying a Sequel to X
February 26, 2014

Motorola may have given MWC the cold shoulder this year, not showcasing anything new in Barcelona during the world’s largest mobile trade fair. But that didn’t stop the Moto G and X makers from stealing some of Samsung or Sony’s thunder with an unexpectedly candid Q&A Twitter session.