While the 2014 CES had everything from 3D printing to dancing drones, it was wearable technology and mobile health that brought practical innovation. There were devices that could monitor sleep patterns, and even stylish bracelets to track sun exposure.
To many, a social media site like Facebook, Twitter or YouTube is just another place for businesses to spend precious advertising and marketing resources. But it doesn’t cost a cent to launch a Facebook page or Twitter account. The primary resource necessary to promote via these platforms is time.
Social media presents the opportunity to connect with customers in ways traditional media tactics can’t provide. Unfortunately, many companies use social media as simply an extension of their one-way communication, pushing out their messages as monologue marketing. But social media allows for conversations, relationships and interactive dialogues with customers. Through these platforms, you can further develop lasting relationships and build trust.
At the end of January, we learned the Vita slim would be coming to Europe on February 7, 2014. Welp, Europe already has it, but there’s no sign of the Vita slim here. Don’t fret. It’s on it’s way. It just isn’t ready yet. I can say that with confidence as the official PlayStation Twitter account says it is so. The Vita slim announcement for North America is coming.
Hyped for years, wearable technology is finally emerging from its gestational geek stage. But it’s not in the form of multi-pocketed wired jackets or creepy glasses; wearable computing has arrived and will keep on coming in the form of smart watches.
h.h. gregg has rolled out its first mobile e-commerce platform - the final piece of an evolving omni-channel strategy - to leverage holiday shopping sales.
The run-up to February’s Super Bowl (the “Big Game,” in the parlance of retailers, who are not allowed use the NFL’s copyrighted name) is the ideal sticky marketing period. For one thing, unlike Christmas, it’s non-denominational. For another, despite earlier starts to Black Friday every year, the fall and winter months of football season still offer independent dealers of CE and peripherals the longest stretch of time by far to promote assorted aspirational products - besides big-screen TVs – that yield decent margins. It also affords dealers large and small the chance to leverage their communities’ love of the sport on a local level, through promotions involving local high school and college team programs.
In a surprise move, Twitter Wednesday announced a deal with NBC Universal and its parent company, Comcast, to “connect Twitter users with television viewing.’
Tweeter's stock got a huge boost last week- especially considering that the retailer went out of business over five years ago.
CEDIA announced Thursday that the upcoming CEDIA Expo will include training in the recently-announced HDMI 2.0 specification.