Vantage Point

Shop Talk: Don Burns, Vantage Point CEO
September 17, 2008

“Don’t give a customer six different price tags for one home theater system. Bundle a complete package together with a TV, audio and components, then put a sticker up which says you can have the whole thing installed in their home in just one day for $4700. That works.” -Don Burns, CEO of Vanatage Point

Contacts: Mark Shaw, Electronics Division Merchandising Manager, Nebraska Furniture Mart
February 21, 2008

Mark Shaw has been either working an electronics showroom floor or managing one for over 20 years. The Electronics Division Merchandising Manager at an Omaha retail legend, the Nebraska Furniture Mart, Shaw says he’s watched closely as TV fads have come and gone. “A couple of years ago, having a flat panel in your home was bragging rights,” he says. “People would invite people over just to see it. That newness hasn’t worn off totally, but a I see a trend now towards fitting the TV into home decor.” Shaw is in a good position to capitalize on that mid-Western (and one

Vantage Point
December 1, 2006

History of Category Creation Twenty years ago, Vantage Point broke new ground, delivering the first CRT TV Mount to the consumer market focusing on media mounting solutions that were attractive, high-quality and nearly invisible behind the media mounted on them. Throughout the years their diverse product lines have included wall and ceiling mounting systems for all sizes of plasmas and LCDs, projectors, CRT televisions and speakers. Additional product offerings include A/V component shelf systems, A/V furniture, center channel speaker brackets, wire management solutions and furniture quality speaker stands. Redefining the Wall Furniture Category Today Vantage Point is breaking new ground again,

DSI Systems
December 1, 2006

Founded over 20 years ago, DSI has grown to be the largest consumer electronics and satellite distributor in the nation. With 30 sales and warehouse facilities across the country DSI supplies retailers with a wide variety of well-known brand name products. This broad assortment of product lines allows dealers to build multi-brand orders into one shipment to help the dealer manage their freight costs. DSI stocks a wide assortment of CE lines including DIRECTV satellite products, Toshiba TVs and DVD players, RCA CE and accessory products, and Pioneer and Pioneer Elite video and audio products, along with several other popular TV brands.

The Bracket Track
September 1, 2006

Vantage Point Products, the Santa Fe Springs, Calif.-based mounting solutions company, has been in business almost 20 years. In other product disciplines this might not seem a long track record, but on the consumer side of the display mounts business, it qualifies the company as one of the category’s founders. Michael Taylor, vice president of sales, explains that the company, started in 1987 by Don Burns and Mick Mulcahey, came along when the mounts that were on the market were strictly being sold for commercial uses in hospitals and hotel rooms—and were clunky, totally utilitarian knots of bent metal piping and screws. This would not do

New Products
September 1, 2004

Products from CEDIA Paradigm Servo-15 v.2 subwoofer. Available now in cherry, sycamore, rosenut and black ash for $2,200 SRP. The company updates its servo subwoofer with this model, making it louder and deeper. It has three times the RMS power output of the original Servo-15, is able to reproduce 121 dB without distortion and is accurate to 10 Hz. It uses a proprietary 15-inch high-excursion bass drive and claims two inches of peak-to-peak cone travel promoting deep bass. Call (905) 632-0180 or visit www.paradigm.com. Runco CW-50XA 50-inch high-altitude plasma display. Available now for $12,995 SRP. Designed for high-altitude installations, this plasma offers