Warrantech Corporation

Viral Marketing & the Warranty Industry
May 1, 2010

What methods do warranty companies use to get feedback about consumers and what they are receptive to in an attempted warranty sale—other than that which is provided by their dealer clients? Does viral marketing play a part—or will it play a larger part in how warranty companies obtain customer information in the future? Here's the…


Warrantech Boosts WCPS Online Service
January 8, 2010

Warrantech Consumer Product Services announced during the International CES that it was introducing enhancements to its WCPSOnline Web reporting and processing system that would provide its dealer clients with real-time service contract information, availing them of instance access to loss experience analysis, streamlined sales and claims reports and automated repair orders.

Warrantech, Queen City Have Deal
December 1, 2009

Warrantech Consumer Product Services said Tuesday that it has reached a deal with Queen City Audio Video Appliances,

Tailor-made ESPs
November 1, 2009

Customization has reached warranties. Warranty companies are reacting to the recession and lower ticket prices with offerings that aim to make extended service plans (ESPs) as attractive in their pricing and feature packages as the products they protect. It has never been a one-size-fits-all business. But even more intense tailoring of a contract to product,…