Wilshire Home Entertainment

Scoring the Super Bowl Touchdown
November 2, 2011

Before next year’s Super Bowl, the event-driven retailer has plenty of his own big games to plan for and challenges to overcome. From the early November holiday kick-off to the fourth-quarter horrors of Black Friday to the final whistle of post-Christmas sales, retailers will struggle with relentlessly sinking flat-panel ASPs, the rise of a variety of inexpensive tablets and less promotional support from cost-conscious TV vendors.

With those types of obstacles littering the field, we figured we’d ask independent dealers how they are plotting for successful sales and marketing initiatives around the Super Bowl.

“We really ramp up once the playoffs start,” said Leon Temiz, CEO and president of New Jersey-based Electronics Expo. “Most of the big push has been from TV manufacturers in the past, but it’s very expensive for them to do it now. We’re still getting information from vendors.”

HTSA’s Glikes Tells Members: Play to Your Strengths
April 26, 2011

“The industry is directionless. Best Buy wants smaller stores. Walmart wants smaller CE departments. This, to me, is dramatic – and it plays to our strengths.”  That was how Richard Glikes, executive director of the Home Technology Specialists of America (HTSA), led off the group’s 15th-anniversary year Spring conference, which opened April 25th at the Phoenix-area Sheraton Wild Horse Pass Resort.

HTSA Elects Gullo President
December 8, 2010

Home Technology Specialists of America elected its new 2011 board late last month, with Bob Gullo of Electronic Design Group named president and Jon Robbins of HiFi House vice president.

The Big Shift
October 1, 2009

Dealers across the country have been adjusting their business models, product sets and service offerings to offset whatever business they lost in the recession.

Lessons Learned
September 1, 2009

Jon Myer knew that drastic times call for drastic measures. What he didn't know was just how drastic those measures should be.

HTSA Names New Board
December 18, 2008

The Home Theater Specialists of America (HTSA) announced its 2009 board on Wednesday, and Mike McMaster of Wilshire Home Entertainment will be the group's president. Leon Shaw of Audio Advice will serve as vice president.

Jon Litt
June 1, 2008

Director of Sales, Wilshire Home Entertainment, Thousand Oaks, Calif. Age: 36 Career History: Litt has been involved in the manufacturing and dealer sides of the retail and custom installation markets for more than 14 years. He owned and operated Custom Systems Technologies, a home integrator in Austin, Texas, for 12 years, sold the company and took a job as national sales manager at Monster Cable for about two years. Last year, he became director of sales at Wilshire Home Entertainment. Greatest Business Achievements: Besides starting up and running his own company, Litt sat on CEDIA’s board of directors, served as a member of

New Products Help Adjustment to Housing Slump
November 9, 2007

“The real estate situation has had a definite impact here.” So said Wilshire Home Entertainment president Mike McMaster, a local L.A.-area hybrid custom retailer who offered the understatement as he was buttonholed in the corridors of the Long Beach EH Expo. McMaster’s remark was in sync with stats presented at a morning seminar that showed West Coast housing starts January through September down 27.1 percent – more than in the Midwest (-26.5 percent), South (-25.7 percent) and Northeast (-14.5 percent). But he is optimistic that builders, who he said are “throwing in value-added extras like flooring” in order to break the