Zoom Systems

Demograhic Demagoguery
February 1, 2006

By David Dritsas There's been a lot of talk lately about "Selling to Women." It's a topic that is bandied about commonly at trade shows, business conferences and certainly in the pages of Dealerscope, more than a few times. The premise is certainly valid. Electronics is no longer a boys club; more women are buying CE products, so it makes sense to take this demographic more seriously. But is selling to women really all that different? Is this group so generically disparate that retailers need to adopt a whole new strategy, or even a radical change in store design? At our recent editorial advisory board meeting,