Big Screen

Perhaps more than any other state in the union, California represents the American dream—the ultimate destination when the urge arises to reach a new frontier. It has been regarded by many ambitious dreamers as the land of opportunity, a melting pot of cultures, the location of the Gold Rush, Tinseltown and the center of the dot-com boom and bust. The beaches, mountains and cities of California are among the most beloved places in America to live, play and visit. CE retailers face a rapidly changing demographic in the Golden State. The whitebread California of the post-World War II years, as embodied by the likes

By Markkus Rovito There are two kinds of coffee drinkers in the world: the kind that settles for a large coffee with cream from Dunkin' Donuts and the kind that insists on an iced mocha latte from Starbucks. "The big box guys are like Dunkin' Donuts; we're like Starbucks," said Noah Herschman, vice president of marketing for Tweeter Home Entertainment Group. "Starbucks is for people who are serious and passionate about coffee. We want to be the store for people who are passionate about not only consumer electronics, but also movies, music and sports, which is what you use consumer electronics for." Tweeter's

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