Brookfield, Wis.

Editor in chief of Dealerscope

The industry has suffered some product constraints during the last year, as vendors take a cautious approach to sales during the recession.

This was a very good summer for CE enthusiasts. In droves, American shoppers lined up, sometimes overnight, to get their hands on new, highly anticipated products, from the final installment of the Harry Potter series to the reloaded rosters of Madden ‘08. But one product release stood out. On a Friday night in late June, the event was so big local TV stations sent photographers in helicopters to get shots of the hundreds who gathered around the entrances of Apple and AT&T stores. Police shut down traffic on Fifth Avenue in midtown Manhattan to make room for the crowds at the Apple

Historically, customers were wary of buying an extended warranty or service agreement with their purchases. The increasing complexity of consumer electronics, however, is driving consumers to think twice before turning these policies down. “People are buying them more,” said Peter Kotsakis, sales manager at Flanner’s Home Entertainment in Brookfield, Wis. “We have a pretty good attachment rate as far as selling warranties with video products.” Customers today are seeking peace of mind and are willing to pay for it. When buying a plasma television, a home theater or a whole-house audio system, the extra cost associated with covering failures or breakdowns seems like an

CEO and President Kenneth R. Weller of Good Guys stepped in as chairman of the company's board of directors when Ronald A. Unkefer retired as chairman and as a board member. Unkefer remains the company's largest individual shareholder. Unkefer returned to Good Guys in 1999 to lead the retailer's turn around and brought 11-year Good Guys veteran Weller back into the fold after a seven year stint at Best Buy. Former Senior Vice President of Services for Best Buy Lowell Peters is now chairman of Partsearch's Advisory Board. Peters has been a services industry professional for more than 34 years, including 20 years

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