Brookfield, Wisconsin

If you think there’s likely little to do on a Tuesday night in the suburbs of Milwaukee, you clearly have not met Todd Errath. As marketing manager for Flanner’s Home Entertainment in Brookfield, Wisconsin, Errath’s recruited hundreds of people to give up an hour or two on a weeknight or a Saturday morning for in-store seminars with topics like “Which TV is Right for Me?” and “Surround Sound Systems for Every Budget.” “We recently did a week of radio advertising dedicated specifically to our seminar program,” says Erreth. “Typically I was getting 3-5 e-mail sign ups a week, but by the Friday

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