Even as we ride the wave of innovation out of the economic downturn, we should remain cautiously optimistic. At this stage, we can conclude that CE fared better than many other industries, and technology has become important enough to our lives to render it effectively recession-proof.As the dust continues to settle, we can look at the data and confirm that evolving sectors like smartphones and tablets, and established categories like headphones and A/V receivers, will continue to grow. CEA’s recent Industry Forecast anticipates total revenues to reach $140 billion in 2012, a 4 percent increase over 2011.
Equipped with CEA’s monthly and weekly manufacturer shipment data and semi-annual forecasts, you have an ideal opportunity to ascertain the state of the U.S.market. Is this enough? We constantly hear about the ways we function in anincreasingly global marketplace. Since none of our industries exist in a vacuum, it is as important to understand what’s happening abroad. You often hear CEA appraise trends that impact the American market. GfK Digital World, a groundbreaking new analysis of global technology sales produced by GfK in partnership with CEA market research, gives us an ability to truly put the world market in perspective.
The analysis shows that global retail sales of CE are projected to grow 5 percent this year to hit an all-time high of more than $1 trillion. The information also tells us what CE devices are selling where and, most importantly, why they are selling. Without this insight, you may be missing actionable data points that elucidate the market and highlight business opportunities.