Contra Costa County

Perhaps more than any other state in the union, California represents the American dream—the ultimate destination when the urge arises to reach a new frontier. It has been regarded by many ambitious dreamers as the land of opportunity, a melting pot of cultures, the location of the Gold Rush, Tinseltown and the center of the dot-com boom and bust. The beaches, mountains and cities of California are among the most beloved places in America to live, play and visit. CE retailers face a rapidly changing demographic in the Golden State. The whitebread California of the post-World War II years, as embodied by the likes

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