Cracker Jack

To survive in a highly competitive business environment, retailers have to constantly listen to employees and customers, identify market changes before they become full-blown trends and understand the solutions needed to overcome immediate challenges. Those are the basics that every business owner knows but often fails to address while caught up in the day-to-day rat race of trying to make a buck, Dr. Joseph Michelli, author of “The Starbuck’s Experience” and “When Fish Fly and a business consultant, pointed out during his keynote speech at Escalate Retail’s World User Conference this week in Miami. “It all comes down to dealing with change and

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