In a 300-square-foot space in the Mitsuwa Marketplace in Edgewater, next to sellers of sushi and sweets, a division of Panasonic Corp. is testing a new way for the Japanese company to connect directly with retail customers.

Panasonic last month opened its first U.S. "Panasonic Experience Store" in the Japanese supermarket and retail mall. The company is hoping that the store, stocked with about four dozen Panasonic products ranging from battery-powered toothbrushes to big-screen TVs, will provide useful insights about how to present its merchandise to consumers, build brand awareness for Panasonic

MAHWAH — John Herrington of Edgewater has been named president of Sharp Electronics Marketing Co. of America, the consumer electronics products division of the Sharp Electronics Corp.Herrington was formerly president of U.S. sales at LG Electronics USA in Englewood Cliffs, which he joined in 2002. Before that he spent a decade at Amana, where he rose to vice president of marketing and national account sales."John's strong background in consumer electronics and deep relationships with retailers will benefit Sharp," said Toshihiko Tanimoto, senior executive vice president, Sharp Electronics Corp. Sharp Electronics Corp. is the U.S. subsidiary of Japan's Sharp Corp.

How Hifi House partnered with a local magazine to showcase its talents to thousands—up close and personal By David Dritsas Here's a question for small retailers: If you could have nearly 5,000 potential customers walk through your retail showroom in a period of a few short weeks, would you do it? On top of that, how would you like nearly 10 months of editorial exposure in a local lifestyle magazine to go along with it? A resounding "yes" would be the answer for most dealers. At Broomall, Pa.'s Hifi House, that's almost exactly what they were able to do by striking a partnership with

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