Evanston, Ill.

Mention the word ‘accessories’ to a salesperson and images of small, low-ticket items immediately come to mind. But as consumers invest more money in big-ticket gear, many of the accompanying accessories have been rising in quality and price. To add as much functionality to their investments as possible, consumers are reaching for their wallets to buy the appropriate accessories. “There has been a definite trend toward more premium-priced accessories. The iPod is a current example of it, but I think it was Harley Davidson that started this trend,” said Chris Lyons, manager of educational and technical communications at Shure, Evanston, Ill. After purchasing a $20,000

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