Garden Grove

My brothers and I run the business,” says Chuck Lim, vice president of sales and marketing at Reborn Lifestyle in Garden Grove, Calif. Though Lim and his family have been living in the United States for more than 30 years, Reborn, an appliance and electronics retailer with a considerable Asian customer base, has been in business for a little under five. ”We’re 30 miles from downtown L.A.,” says Lim. “We have a rather big Asian community here. And we have our niche market, our ethnic market.” Lim says Reborn is like Circuit City for a lot of Asian immigrants. “We have 30,000 square

The advent of digital technology, coupled with the popularity of flat-panel displays, has got a lot of manufacturers thinking that there's a pretty big game board out there with room for more players. Major manufacturers like Sharp, Samsung, Panasonic, LG/Zenith and others have done brisk business in the flat-panel markets. Back in October we reported on the plans of Taiwan manufacturer BenQ to take a role in the business as well. It seems every time we turn around, there's someone waiting in line either to sell or, hopefully, buy an LCD or plasma monitor. The following is a roundup of the latest entries in

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